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Twist Joins in the ?Celebration for Dish Network

Director Barry Kimm creates spot for Campbell Mithun (July 09, 2004)

DISH Network recently called on the talents of Twist Director Barry Kimm for a memorable :30 spot via agency Campbell Mithun. To show its appreciation, the satellite TV provider is showering its valued customers with special giveaways.

In ?Celebration, an employee is signing an endless stack of Thank You cards, which are being sent to every DISH Network customer. As he signs yet another one, he pauses and realizes something important. Holding up the card, he makes an announcement to other employees, ?People, you are witness to history. Our 10 millionth customer. The camera pans to get their reaction, when a man unable to contain himself, jumps up with arms raised in triumph and shouts in delight. The excitement is contagious and an all-out party with balloons, streamers and a disco ball launches. The office celebrates as employees dance and rejoice the occasion. The spot closes with a voiceover announcing that all DISH customers have been automatically entered to win hundreds of HD television packages being given away, and to visit the website for more details.

"The creative team devised a great comedic set-up, says Twist Director Barry Kimm, ?where viewers are caught up in the dry reality of office cubes -- not expecting the sudden outburst of physical comedy."

About Twist
Twist is located at 528 University Avenue S.E., Minneapolis, Minnesota 55414.
Telephone: 1.866.88.TWIST or 612.331.5211; Facsimile: 612.331.5220.

For more information visit

Client: DISH Network
Spot Title: ?Celebration
Airdate: June 8, 2004

Advertising Agency: Campbell Mithun/Minneapolis
Creative Director: Rick Gibson
Executive Producer: Kathy DiToro
Producer: Bill Smallacombe
Art Director: Randy Gerda
Copywriter: Joe Stefanson

Production Company: Twist/Minneapolis
Director: Barry Kimm
DP: Steve Speers
Executive Producer: Jim Geib
Producer: Dave Bellmont
Where shot: Minneapolis, MN

Editorial Company: Electric Eye
Editor: Dave Bratter
Graphic Artist: Ranee Swanson

Postproduction Facility: Electric Eye
Colorist: Dave Bratter
Online Editor: Dave Bratter
Audio Post:
Mixer: Todd Syring

Music Production Company: Visual Music & Killer Tracks
Composer: Gene Siegel @ Visual Music, A. Blythe & M. Joustra @ Killer Tracks

Sound Design: stock music


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Related Keywords:Twist, Dish Network, Barry Kimm, Campbell Mithun, Visual Music & Killer Tracks, Electric Eye,


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