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Twist Has HD Vision For Branded Entertainment ArenaDeveloping current 2D/HD ?Future Frontiers: MARS? into a 3D/HD film (June 18, 2004)
National production company Twist and its Branded Content division has entered into a partnership with the Science Museum of Minnesota to develop their current 20-minute, 2D, High-Definition film ?Future Frontiers: MARS into a 3D/HD film.
Twist, which maintains a directorial roster for its commercial division, capitalized on its production expertise when it made a foray into branded entertainment last year. The current high-definition, 23-minute program, ?Future Frontiers: MARS celebrates the Mars Exploration Rovers (MER) Mission and reveals the daily dramas, mind boggling physics, and compelling science behind the 820 million dollar NASA project. The 20-minute 3D film will feature the most compelling 3-D assets coming from NASA and related research centers from around the world. Viewers will experience Mars as they fly over landscapes, walk across rocky terrain and drill down into Martian rocks. The film is scheduled for a worldwide theatrical release in Fall 2004 with the premiere at the Science Museum of Minnesota on October 1, 2004.
?Our partnership with Twist and this HD 3D imagery will bring cutting-edge science to life with an authentic experience like no other, says Mike Day, Director & Executive Producer of the Science Museum of Minnesotas Omnitheater and 3D Cinema. ?The Science Museum of Minnesota will be the world premiere site for visitors to have a theater experience in our 3D Cinema that gives them the sensation of actually being on MARS.
?We are creating 2-D & 3-D HD programs for the museum community that showcase compelling, human-interest stories, notes Twist Director Barry Kimm. ?This is the first time you have this capability in a video format, and it is changing the way educational films are being produced and distributed -- giving the public what it expects to see when they enter a museum: great storytelling with breath-taking visuals.
?We are developing innovative, dual-distribution production models that are re-defining how stories are being produced and told for both museums and broadcast, adds Twist Branded Content EP Melissa Butts. ?As content providers, we are offering a high tech, seamless distribution model where we encode an HD program, load it to an ftp site and with relatively low-cost hardware & software, our clients can download full HD resolution content for display on HD monitors.
Twist is also in discussion with HD hardware and software developers to lease low-cost servers to museums pre-loaded with HD content. This economic-minded, ?Film-in-a-Box approach provides museums that are not HD theater-ready the opportunity to offer the high-impact appeal of HD programming to their audiences.
The current 2D/HD ?Future Frontiers: MARS has also been accepted into the prestigious AFI/Discovery Channel Documentary Festival taking place June 15-20 in Washington DC; and the world tour of HDFest 2004, a premier High Definition documentary worldwide tour event with screenings in the Los Angeles Sony Theater, New York, London, Finland, Miami and Sydney, Australia throughout 2004. Since its debut in early 2004, the 2D/HD film ?Future Frontiers: MARS has been leased by science centers around the world, and is currently being screened at museums in Tokyo, South Africa, New Zealand, the U.S. and Canada.
In addition, Twist Branded Content is in talks with national museum partners to create a sequel to the 2D/HD film, ?Future Frontiers: MARS, taking an in-depth look at the science behind the MER Mission. Twist is currently underway to secure sponsorship for the film and is in talks to secure broadcast distribution for a one-hour documentary.
Led by Butts, Twist Branded Content is also currently in development on their next 3D ?Future Frontiers film, which will focus on deep-sea exploration under the direction of Kimm.
About Twist Branded Content
Dedicated to the creativity of its artists and the expertise of its production teams, Twist was founded in 1997 by Executive Producer Jim Geib and Director Rich Michell. Together, they have positioned Twist as a global production company focused on the evolution of the advertising business. In addition to the talent of lifestyle & people Director/DP Rich Michell, Twist also includes Directors Barry Kimm and Perry Bradley, as well as newcomer Trevor Cornish, on its diverse roster. Based in Minneapolis, MN, a city that has emerged as a leader in the creative advertising community, Twist shoots campaigns throughout the U.S. and around the world. The company also includes a new division, Twist Branded Content, spearheaded by Executive Producer Melissa Butts.
Twist Branded Content is located at 528 University Avenue S.E., Minneapolis, Minnesota 55414. Telephone: 1.866.88.TWIST or 612.331.5211; Facsimile: 612.331.5220.
For more information visit www.twistfilm.com.
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