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TuneIn and talkSPORT Partner to Expand Reach of Global Sports ProgrammingDeepens Offering for TuneIn Sports Fans, With Comprehensive Coverage From the UK's Biggest National Commercial Sports Radio Broadcaster (February 29, 2012)
PALO ALTO, CA -- (Marketwire) -- 02/29/12 -- TuneIn, a free service that lets people listen to music, sports and news from around the world, and talkSPORT, the United Kingdom's biggest national commercial sports broadcaster, today announced a strategic partnership to bring talkSPORT's award-winning lineup of sports conversation and live football to TuneIn listeners. This new agreement significantly broadens the service's already-vast selection of sports broadcasting to its more than 30 million listeners.
The partnership provides a platform for further digital growth for talkSPORT, which has one of the most successful online and social media presences of any UK commercial radio station.
Beyond making talkSPORT available via TuneIn, the companies will cooperate on various marketing and advertising initiatives.
talkSPORT is the current Sony Radio Academy UK Radio Station of the Year and has enjoyed significant audience growth in recent years, now reaching 3.2 million listeners a week. talkSPORT is an official partner of the Barclays Premier League, broadcaster of UEFA EURO 2012 and was the exclusive UK rights holder for the IRB Rugby World Cup 2011. talkSPORT programs will be prominently featured through the TuneIn service, providing listeners live commentary as well as popular shows such as:
- The Alan Brazil Sports Breakfast with former Scotland and Everton striker Alan Brazil
- Drive Time with Adrian Durham and former England cricketer Darren Gough
- Call Collymore with former Liverpool and England striker Stan Collymore
- Keys and Gray with renowned sports broadcasters Richard Keys and Andy Gray
"We are pleased to become TuneIn's first strategic content partner in the UK," said Jimmy Buckland, Director of Strategy, talkSPORT. "This partnership builds on our strategy to grow the talkSPORT brand both in the UK and around the world, allowing us to reach out to new listeners with our award-winning line-up of presenters and live sport."
"By partnering with talkSPORT, we further enrich the sports fan's experience and provide access to some of the globe's top sports programming," said Kevin Straley, Vice President of Programming, TuneIn. "Through the addition of talkSPORT's deep sports coverage to our current offering of more than 50,000 stations, TuneIn continues to deliver on the promise of offering the broadest listening experience in the world."
Sports fans can access talkSPORT programming through TuneIn on over 150 devices and online at www.TuneIn.com.
TuneIn is a free service that lets people listen to live local and global music, sports, talk and news from wherever they are. TuneIn offers more than 50,000 AM, FM, HD and Internet radio stations and more than a million on-demand programs streaming from every continent. The company's mobile apps are ranked in the top five in the App Store's Music category across 82 countries and territories. The company raised venture funding from Sequoia Capital in January 2011 and is hard at work in an old plumbing supply building in Palo Alto, Calif.
talkSPORT was founded in 2000 and is the United Kingdom's biggest national commercial sports broadcaster reaching 3.2 million listeners a week across the country. In 2011 it was named Sony Radio Academy UK Radio Station of the Year. talkSPORT is an official partner of the Barclays Premier League, broadcaster of UEFA EURO 2012 and was the exclusive UK rights holder for the IRB Rugby World Cup 2011.
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