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Trumpia Launches Quick Response (QR) Code Functionality to Significantly Boost Advertising Response Rates

  (July 26, 2011)

Anaheim, CA (PRWEB) July 26, 2011

Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single platform, today announced the addition of Quick Response (QR) Code functionality to help companies achieve quicker and improved response rates from their traditional advertising and online marketing efforts.

Businesses and traditional and digital advertising agencies can generate a QR code using Trumpias easy-to-use, self-service website. Marketers can use the generated QR code image in a variety of media including business cards, print ads, billboards, TV commercials, menus, coupons, newsletters and websites. Consumers who scan the code, using a smart phone such as Apple iPhone, Blackberry, Google Android or any cell phone with a QR code reader, can be sent a SMS text message containing a promotional offer or directed to an online page for immediate engagement with a specific company and its brand.

In todays economy, with the vast amounts of information available through the web, its an increasing challenge to get consumers to take action even on the most intriguing offers, said Ken Rhie, co-founder and CEO of Trumpia. Trumpias QR functionality demonstrates how integrated mobile marketing can turbo-charge traditional and online marketing programs by boosting the old industry standard of 0.5 to 2 percent response rates, gained through direct mail, email, print and even web advertising, to ten times that result. Adding QR Code functionality to Trumpias All-In-One Marketing and Messaging platform makes the Trumpia solution extremely compelling and unique, resulting in a quick return on investment.

More About Trumpias QR Code and Mobile Marketing Solution
Marketers can also use Trumpias QR Code with social media campaigns, appending it to a Twitter, Facebook or blog post. Consumers can use their mobile phone to decode the QR code information from a variety of online and offline media. Trumpias QR code functionality can also be used with traditional and online media to promote SMS marketing programs, directing users to opt-in to receive messages about specials, events and promotions by texting a mobile keyword to a Trumpia short code.

By tracking the number of times the QR code is scanned, marketers can also use Trumpias platform to better assess the overall effectiveness of their advertising campaigns and their success rates according to different geographic locations and types of media across the US and the world.

About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that incorporates mobile text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpias multi-channel technology to dramatically increase response rates, brand awareness and return on investment via a single, web-based system that integrates every popular messaging channel. In particular, Trumpia offers the greatest set of mobile text marketing features in the industry today including SMS and picture and video messaging (MMS) and various interactive 2-way promotional mobile keywords.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpias patented technology directly from Trumpia or through one of its resellers. With Trumpias White Label Reseller program, savvy marketers are creating their own branded website using Trumpias opt-in, permission based software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpias support team is available to serve customers seven days a week -- Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpias All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-255-4611.

Media Contact:
Andrea Corry
1-888-255-4611 ext 882


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