|Page (1) of 1 - 12/05/05||email article||print page|
Trollback, One-Stop Shop for Movie NetworkTrollbäck + Company Lights the Way (December 05, 2005)
Trollbäck + Company, a New York-based design and concept studio known for intelligent, clean design, teamed up this fall with The Movie Network, Canada’s premium movie channel, to create its fall image spot. Integrating The Movie Network’s film-frame logo and a glowing trail of light, the promo illuminates this season’s movie line-up while also acting as a network-branding ID. Trollbäck + Company served as a one-stop creative shop, both creating the conceptual graphic elements and editing the one-minute piece in house. The spot debuted December 5^th 2005.
Opening on black, a burst of light introduces ghostly strands of light that burn faint trails in their wake. Resembling the streaks of light in a long-exposure photograph, the trails meander about the frame, flaring in brightness as they ignite the opening titles: ‘premiering this month.’ But unlike the light trails seen in still photography, these threadlike traces move in a third dimension, traveling away from and toward the viewer, as with a forward-streaking burst that prompts clips from the network’s upcoming movies, such as ‘The Aviator’ and ‘Sideways.’
The trail maintains its dancing journey through the clips, with a silhouetted, rounded square accompanying the lower thirds. As the promo approaches its close, the light path travels around and through several of these floating squares, finally revealing the squares as rounded sprocket holes of the Movie Network’s film-frame logo. The trail of light finally leads to the resolved logo.
"This was our first experience working with Trollbäck + Company,” said Heather Senst, Executive Creative Director, Astral Media. “We were really appreciative of their collaborative approach. By working together, I truly believe we created a beautiful piece that not only works to help elevate our brand, but will also be well received by our subscribers.”
Trollbäck + Company has been responsible for re-branding several networks, including Court TV, WLIW, AMC, Lifetime, TV Land and TCM, and for creating image campaigns for HBO, Fine Living, and Discovery Times, among others. The company’s broadcast graphics endeavors have earned dozens of BDA and Promax honors, among many other design awards. The company’s opening title designs have earned the Prime Time Emmy Award and multiple Emmy Nominations.
To view a quicktime go to: http://www.trollback.com/index.html?branding_TMN
ABOUT TROLLBÄCK + COMPANY:
Trollbäck + Company is a bicoastal creative studio committed to generating innovative visual and branding solutions. The company works across a variety of media, from film titles and trailers to TV commercials, environmental and architectural installations, branding, advertising, magazine and book design. www.trollback.com
Trollbäck + Company:
Creative Directors – Jakob Trollbäck, Joe Wright
Art Director – Todd Neale
Designers – Emre Veryeri, Lloyd Alvarez, Tolga Yildiz
Editor – Katie Mantell
Producer – Marisa Fiechter
Executive Producer – Elizabeth Kiehner
Astral Television Networks, Inc:
Director, Creative Services – Heather Senst
Producer – Matthew Will
Associate Creative Director – Matthew Waddell
Related Keywords:The Movie Network, promo, Trollbäck + Company,