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Trollbäck + Company Produces 3D Nike Golf FilmsThe sleek 3D model drifts like a satellite coasting through space (November 29, 2005)
For two Nike Golf films launching the SasQuatch Driver and Slingshot Irons, Trollbäck + Company, a New York-based concept and design studio preeminent for 2D motion design, has now applied its cerebral, idea-driven approach to 3D modeling and animation. Debuting at golf retailers in the U.S. and Japan during December, and being screened at the International Japan Golf Trade Fair in Tokyo, Japan in February, the arresting 30- and 60-second films introduce not only the revolutionary designs of the Nike SasQuatch and Slingshot, but Trollbäck + Companys stunning 3D design and production prowess. The Emmy-winning companys films are graceful visual explorations of the clubs beauty, movement, and engineering.
Initially approached by Nike with only print product brochures that brand the SasQuatch Driver and Slingshot Irons as prime examples of good designs foundation in geometry, Joe Wright, creative director of Trollbäck + Company, used the technical product descriptions to build abstracted, energetic motion narratives. In order to highlight multiple features, the clubs are deconstructed as they float and transform in a space-like black void.
The spot begins and ends with a three-tipped star graphic; an abstraction of an x-y-z graph comprised of three sections. Each arm symbolizes a different face of the club and the innovation it represents. The film then explores each of these cross sections.
For geometry, arching threads document the trajectory of a golf ball reaching farther and farther into space as the camera races along an abstracted trail of a driving ranges meter markers. The dimension section focuses on the clubs strength of movement due to its uniquely substantial yet aerodynamic design. The movement of the club leaves curving, ribbon-like trails in its wake, creating an impression of impervious strength. Lastly, the gravity segment portrays the club as a celestial body, its majestic curving head rising like a waning moons crescent.
Wright took the Slingshots novel center of gravity as inspiration. The sleek 3D model drifts like a satellite coasting through space, with light dancing along its steel faces as it smoothly somersaults through the zero-gravity environment. The closing shot of the club shows it freely spinning horizontally above a simple blue arrow graphic.
Amber Musics sound design reinforces the celestial visual atmosphere of both spots. Low-frequency rumbles, sonar-like beeps, and a distorted, analog voice-over, resembling radio transmissions from the Apollo missions, combine to create a dark, mysterious, and awe-filled environment.
Special Branch, the CG boutique that Trollbäck collaborated with to create the stunning 3D renditions of the clubs, produced graphics in record time.
Trollbäck + Companys other recent work for Nike includes a live-action SasQuatch driver film that plays off the clubs name by interviewing awestruck golf-club patrons and employees, who recount close encounters with a ?large, swiftly moving shape. Trollbäck + Company also completed Nike Golf ?Butterfly which this year garnered multiple design awards, including from the Broadcast Designers Association, Applied Arts magazine, PRINT magazine, the American Institute of Graphic Arts, and was a finalist in the London International Awards. Other recent commercial clients include Jaguar, Chevrolet, Fidelity, Sony, and ESPN.
To view Quick Times of Nike SasQuatch Driver and Slingshot Irons, please go to http://www.trollback.com/nikejapan
ABOUT TROLLBÄCK + COMPANY:
Trollbäck + Company is a bicoastal creative studio committed to generating innovative visual and branding solutions. The company works across a variety of media, from film titles and trailers to TV commercials, environmental and architectural installations, branding, advertising, magazine and book design. www.trollback.com
Ron Dumas Creative Director
Trollback + Company:
Joe Wright Director/Creative Director
Elizabeth Kiehner Executive Producer
Keith Ehrlich - Producer
Tolga Yildiz Designer
Lloyd Alvarez Designer
Fran Roberts @ Special Branch
Ed Manning @Special Branch
Sound Design / Bill Chesley @ Amber Music
Sound Producer / Kate Gibson @ Amber Music
Audio Mix Rex Recker Audio Engine
Related Keywords:trollback, Nike, SasQuatch Driver, Slingshot Irons, Joe Wright, Trollbäck + Company,