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Trollbäck + Company Creates Opening Titles for Capote(September 30, 2005)
Trollbäck + Company (www.trollback.com), an Emmy-Winning creative studio whose feature film title designs include award-winning openings for Vanity Fair and Monsoon Wedding, recently completed the meticulously spare opening titles for Capote, the United Artists/Sony Pictures Classics film about Truman Capote, the controversial author of the seminal “non-fiction novel,” In Cold Blood. For the biopic, directed by Bennett Miller, Trollbäck + Co. created a deliberately frugal and quiet opening sequence — boldly empty of any glitz —using only sparse white type on black. Capote, starring Philip Seymour Hoffman in the title role, opens September 30 in New York and Los Angeles.
“We initially came up with a series of graphic approaches, but ultimately chose to strip down even these subtle devices in favor of an extremely distilled sequence,” explained Tolga Yildiz, designer for Trollbäck + Company. “We didn’t want any graphic interpretations to raise unnecessary questions at the film’s open. It was imperative to let the film’s story unfold without crowding or re-orienting it in any way.”
A sense of haunting emptiness is achieved through the neutral white Letter Gothic type set against black, with unhurried all-black intervals. The typeface was chosen to loosely resemble a typewriter font without being overtly recognizable and to suit both the film’s 1950’s setting and its contemporary audience. Strikingly restrained in an era of flashy main title sequences, the “un-designed” graphics underline the film’s core themes of objectivity and journalism. Accompanied by Mychael Danna's muted piano score, the slowly fading titles set an achingly somber and subdued backdrop for the unsettling narrative.
“It’s all about knowing when to not overpower the opening,” added Jakob Trollbäck, president of Trollbäck + Company. “The opening photography provides a mesmerizing opening sequence that we didn’t want to interfere with.”
The film is an official selection of the 2005 New York Film Festival, Toronto Film Festival and Telluride Film Festival.
Trollbäck + Company, which has won a Prime Time Emmy Award and two Emmy Nominations for Outstanding Main Title Design, is currently creating opening titles for an upcoming original HBO series. Trollbäck + Company also recently conceived, designed, and produced the massive ambient Court TV campaign that turned New York City taxis into ‘getaway cars’ and phone kiosks into ‘lookouts.’ The project coincides with Trollbäck + Company’s complete on-air re-branding of Court TV.
ABOUT TROLLBÄCK + COMPANY:
Trollbäck + Company is a bicoastal creative studio committed to generating innovative visual and branding solutions. The company works across a variety of media, from film titles and trailers to TV commercials, environmental and architectural installations, branding, advertising, magazine and book design. It recently hired new creative director Fredrik Carlström to head up an effort to generate intellectual properties, and the company will start licensing content and trademarking its ideas. This year, Trollbäck won six Broadcast Designers Association Design Awards and the company recently reinforced its west coast office with new creative director Mattias Segerholt, who joins Trollbäck from Modernista.
Trollbäck + Company:
Creative Directors - Jakob Trollbäck, Joe Wright
Designer – Tolga Yildiz
Producer - Marisa Fiechter
Executive Producer – Elizabeth Kiehner
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