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Troika Redesigns On-Air Brand For Inside Edition

Syndicated news magazine series picks Troika to contemporize graphics (October 01, 2004)

Inside Edition

Troika delivers graphics and new logo for Inside Edition

Troika Design Group, a strategic design and production company, has produced an on-air redesign for TVs longest-running syndicated news magazine series, Inside Edition. Chuck Carey, Troikas executive producer and co-founder, made the announcement today following the premiere of Inside Editions new look on September 7th, 2004. Troika delivered Inside Edition an overall brand identity package including a logo refresh.

Inside Editions distributor, King World, approached Troika with the idea of creating a standout look in the ever-crowding field of on-air syndicated magazines. Now in its 17th season, Inside Edition determined its need for a comprehensive and contemporary show package that Troika creative director, Sonia Lamba, felt confident in delivering.

Lamba explained, ?On any given day there are countless angles, viewpoints and stories that are detailed and delivered by Inside Edition. In this concept we visually illustrate the multi-faceted dynamics of journalism and explore how it is unique to this show. Lamba added, ?A sense of travel, speed and scale are essential in this concept. There are moments when we feel as if we are literally traveling 'inside' the exclusive environment of the show itself. The idea of embarking on a journey that maintains momentum from segment to segment not only helps set this show apart, but ultimately retains the attention of the viewer.

To support these points, Lamba and Troika designed a visual language that builds on the equity of the newly updated logo. The language uses constantly expanding and contracting graphic windows to reveal unique features of the show as well as upcoming stories. The inspiration behind this uniform motif is a visual metaphor for a variety of news sources -- a newspaper page, an Internet window, a TV screen, or even a camera lens. These symbols are used not only to tell a story, but also to literally pull viewers inside.

In addition to the overall design concept, the Troika team, made sure to create opportunities for Inside Edition to brand the show swiftly and easily during live, daily NYC tapings. For example, alluring golden hues are used to identify feature-oriented news while a rich blue palette is sustained for the investigative pieces. In the end over 100 graphic elements were delivered.

Betsy Siciliano, the VP of Creative Services at King World, confirmed, ?We wanted our logo and supporting graphics to be brought into the 21st century and Troika showed us how to get there. Their new 3D graphics are easy to work with, maintaining the Inside Edition brand and creating a classic news look that is more contemporary by design.

Along with Inside Edition, the project team consisted of Creative Director Lamba, Executive Producer Mandy Martin, 3D/2D animation and composite experts Cory Strassburger, Mike Navarro, and Bryan Thombs, and designer Tosh Kodama.

About Troika Design Group
Troika Design Group is a multidisciplinary, award-winning design company in Hollywood consisting of more than 20 designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns, and show packaging. Established in the spring of 2001 by industry leaders Dan Pappalardo, Mark Bohman and Chuck Carey, Troika has emerged as one of the premier providers of strategic design and creative production for television. Troika works closely with television and cable networks including ABC, E! Entertainment, UPN, Food Network, ESPN, Comedy Central, HGTV, Fine Living, Style and VH1.

For more information, please visit or call Chuck Carey at 323.965.1650.

About Inside Edition
In September 2004, Inside Edition begins its 17th season as televisions longest-running, top-rated and most-honored syndicated newsmagazine series, building upon a successful season in which the show made headlines, received industry accolades and achieved its highest ratings in five years. Anchored by Deborah Norville, and backed by a dedicated staff of correspondents and producers, the daily magazine offers an intriguing mélange of hard-hitting investigations, exclusive newsmaker interviews, human interest stories and celebrity and pop culture features on which it has built its enduring success.

About King World Productions
King World Productions, Inc. is the preeminent company in television syndication, distributing five of the Top Ten daily syndicated series, including the two highest-rated talk shows and two highest-rated game shows. Among its stable of quality, critically-acclaimed programming are Americas favorite game show, Wheel of Fortune, which has ranked #1 among all syndicated strips since its debut 21 years ago, and Jeopardy!, Americas favorite quiz show, which has ranked #2 among all syndicated strips for the past 20 seasons. In addition, King World distributes The Oprah Winfrey Show, which has been the #1-rated talk series for the past 18 seasons, and Dr. Phil, which has ranked as the #2-rated talk series since its debut in Fall 2002. Additionally, for the past 16 seasons, King World has produced and distributed Inside Edition, the longest-running and highest-rated newsmagazine in syndication. King World also syndicates the CBS network primetime hits, Everybody Loves Raymond, CSI: Crime Scene Investigation and CSI: Miami. The King World slate also includes CBS MarketWatch Weekend, Bob Vilas Home Again and Mr. Food.


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Related Keywords:Troika, Inside Edition, Chuck Carey, King World, Sonia Lamba, Betsy Siciliano, Mandy Martin, Cory Strassburger, Mike Navarro, Bryan Thombs, Tosh Kodama,


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