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Trident SVP EX Video Powers New Haier LCD TVs

The new models, L32A9-AK, L37A9-AK, and L42A9-AK, are now shipping in China (November 21, 2005)

Trident Technologies, Inc., a wholly-owned subsidiary of Trident Microsystems, Inc. and a worldwide leader in the development of advanced digital TV technology for the consumer digital video marketplace, today announced that Haier, China's leading consumer electronics brand, is using Trident's SVP EX ten-bit video processor that features the Digital Cinema Reality Engine (DCRe) to power its new 32-inch, 37-inch and 42-inch models. The new models, L32A9-AK, L37A9-AK, and L42A9-AK, are now shipping in China.

"We are extremely pleased that Haier, China's premiere consumer electronics brand, is using our SVP(TM) EX ten-bit video processor with DCRe(TM) for its new LCD TVs," said Dr. J.H. Chang, president of Trident Technologies, Inc. "China's domestic market for LCD TVs is exploding, it will be over a million units in 2005 alone and some analysts believe that it will double in 2006. Due to the big success of our SVP(TM) EX in the worldwide LCD market, we have high expectations to also become the leading supplier in this emerging market in China. We are in an excellent and well-timed position to capitalize on this growth opportunity."

The SVP(TM) EX family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

--  Triple, ten-bit ADC to dramatically reduce visible video signal
    conversion artifacts.
--  Ten-bit, 3D color decoder to eliminate annoying "false color"
    artifacts and improve overall contrast.
--  Ten-bit, dual-channel, 1080i motion-adaptive de-interlacer to provide
    cinema-like motion video quality from any type of video source
--  Ten-bit, dual-channel scaler to ensure crisp images regardless of the
    display resolution.
--  Ten-bit, dual-channel color processor with blue-stretch, green
    stretch, skin-color correction, as well as white-balance control to
    offer vivid, bright colors previously available only in the most
    sophisticated internally-developed designs of consumer electronics
--  Ten-bit display interface to support today's most advanced flat
--  Advanced content-adaptive 3D noise reduction to dramatically decrease
    the popping and crackling that is especially prevalent on today's LCD
--  Enhanced horizontal and vertical controls that set a new level in
    sharpness for advanced TVs.
--  Programmable LCD overdrive to eliminate the blurring of fast-moving
    objects that is common to many LCD displays.
--  Integrated VBI slicer and V-chip/closed-caption/teletext accelerator
    to support worldwide TV data and messaging needs.
--  Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics
    accelerator to enable beautiful, intuitive, windows-based user
    interfaces that enhance the functionality of advanced TVs.

About Haier Group

Haier Group, established in 1984 in Qindao (P.R. China), about 400 Km north-east of Beijing, has become the fifth largest producer of electric appliances in the world by volumes. Haier, which was the first Chinese company to conquer the global market, has 30,000 employees and has divisions in 165 countries, 89 product lines and 13,000 products that range from electric appliances, LCD and Plasma TV, air conditioning systems, DVD players and cell phones.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., headquartered in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDVT, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the Company's web site:

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Related Keywords:Trident Technologies, Haier, SVP EX , Digital Cinema Reality Engine , L32A9-AK, L37A9-AK, L42A9-AK

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