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Trident Microsystems and Village Tronic Partner to Target Mac Market

(July 23, 2001)
Trident Microsystems, Inc. and Village Tronic announced a partnership to enter into the Apple Macintosh market space with products targeted at both the notebook and desktop platforms.

"We have been searching for a semiconductor partner who can provide leading-edge graphics solutions for the fast changing and demanding personal computer market. Changing the chipset is a strategic long-term decision that requires a strong partner with proven graphics design success and solid financial resources," said Hubert Neumeier, president and CEO of Village Tronic.

"Trident is very well-known for their unique ability to deliver mainstream performance, 3D graphics solutions with a much smaller chip size, which always results in a much lower power dissipation and lower manufacturing cost," continued Mr. Neumeier. "Their innovative optimization to achieve a balanced design with respect to power, feature set, performance, image quality and cost fit perfectly with Village Tronic's goal of bringing superior dual-display graphics solutions that connect any modern display to any AGP, PCI or PCMCIA enabled Macintosh. It is for these reasons that we decided to partner with Trident Microsystems."

"Leading OEM notebook manufacturers such as Toshiba and Hewlett-Packard have chosen Trident's 3D graphics chips because we offer the most well-balanced design at a great value," said Michael Economy, vice president of U.S. OEM Sales at Trident Microsystems. "Our strategy of delivering a competitive level of functionality and performance at a much lower power consumption and lower cost is the hallmark of our engineering capability, the foundation of our continued leadership in notebook and the fuel for our aggressive push into desktop graphics in the future."

"I have been an Apple enthusiast for many years and I'm really excited about being able to connect my 22 inch Cinema Display to my PowerBook and add a second 17 inch Apple flat panel to my PowerMac," said Mr. Le Nguyen, assistant vice president of graphics marketing at Trident Microsystems. "We are very pleased that Trident's well-balanced graphics solutions will now enable Village Tronic to deliver several new and exciting products to the Mac market such as the VTBook graphics expansion card for notebooks and VTDualDE which will be offered as a true dual DVI-I or dual ADC graphics card for desktops all at very compelling prices."

Village Tronic develops dual-display graphics add-on cards for the Apple market utilizing Trident's 3D graphics chips. All new graphics cards announced at Macworld 2001 in New York employ Trident chips and include the fastest PCMCIA graphics expansion card for notebooks as well as the most flexible dual-display AGP/PCI add-in card for desktop featuring VGA, DVI-I and ADC interfaces. Village Tronic products are tailored to meet the fundamental needs of the creative professional.

"The creative professional has technical needs different from the standard 3D graphics game cards being produced today," said Mr. Neumeier. "We understand the importance of being able to offer a more fine tuned set of resolutions to balance a large screen size over the readability of text. By selecting the maximum set of refresh rate choices, the creative professional can get the utmost out of the display they already have."

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