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TriMedia and Sarnoff Agree to Co-develop MPEG-2 Products

Sarnoff and Its Market-Ready Technologies Join TriMedia's New Third Party Partnership Program (July 25, 2001)
TriMedia Technologies Inc. has announced that Sarnoff Corporation will participate in the TriMedia Alliance Partner Program (TAPP) and take a key role as a provider of advanced encoding algorithms that will map into TriMedia's products.

Cees Hartgring, CEO and President at TriMedia stated, "We believe that Sarnoff will provide TriMedia licensees with algorithms that will offer a faster time to market. Sarnoff's technology has the capacity to enable MPEG and other full motion video compression systems which we believe are critical to emerging digital media product manufacturers."

Bill Mayweather, Managing Director of IC Systems at Sarnoff said, "TriMedia's system-on-chip (SoC) approach is a flexible and powerful vehicle for bringing new levels of performance and functionality to digital media products. We're excited about its capabilities, and will optimize our software encoding algorithms to work with the TriMedia processor core."

Today's SoC solutions require greater complexity for networked consumer devices. At the center of this platform, the TriMedia VLIW media processor is positioned for use in the next generation ICs. TriMedia has formed TAPP to continually attract and qualify SoC technology providers that offer complimentary technology to the TriMedia media processor core.

The result of combining the technologies of TriMedia and Sarnoff is a significant deviation from the current ASIC partitioning. Instead of having all the functions implemented in hardware, a SoC approach is being taken where certain functions can be implemented in software. This approach takes advantage of the TriMedia VLIW architecture, significantly reduces the size of the product, and provides outstanding video quality. In this architecture, motion estimation, motion compensation, quantization, and variable length encoding will be implemented in hardware, while rate control, pre-processing, hierarchical search strategy, and MPEG MUX will be done in software on the TriMedia core.

This hardware/software partitioning has the unique flexibility and adaptability for encoding to other standards such as MPEG-1 and the ever-evolving MPEG-4. Because of this, consumer device manufacturers will be able to develop devices with one less ASIC (each ASIC typically costs about $15 in high volume), and have a more versatile product. Comparing the performance of this low-cost programmable system to its ASIC relatives, it has excellent performance at high bit rates and holds up well under demanding scenes even at very low bit rates.

"There are many ways of getting software applications ported to the TriMedia cores, and we believe that our Partner Program will create the community to best serve the market. Because of this, we will be able to offer clients a wider selection of products as well as a more rapid return on their investment," added Dan Sakols, Director Business Development at TriMedia.

For more information about the new TriMedia Alliance Partner Program and its participating members, visit

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Related Keywords:DTV Professional, Digital Media Net, TriMedia Technologies Inc., Sarnoff Corporation, TriMedia Alliance Partner Program, TAPP, provider of advanced encoding algorithms, MPEG-2, full motion video compression


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