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TrendWatch Fast Fact: Working With HD

Big broadcasters find it challenging By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how HD video is presenting challenges to broadcasters.

Fact: 35% of broadcast/cable studios with 20+ employees cite "working with HD video" as a major challenge they must address in the next 12 months.

Why should you care?
HD remains a hot topic in the industry and as the amount of HD content continues to increase, so do the issues broadcast production units face in acquiring, shooting and finishing in HD. There is a clear pattern to these HD data. A greater number of larger stations/cable systems than smaller ones are facing challenges working with HD video.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004. 

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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