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TrendWatch Fast Fact: Who Says Winning Isn't Everything?

Winning more major awards is a challenge for many studio owners By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how winning awards is an important part of doing business for many filmmakers and production companies.

Fact: One in four independent filmmakers say ?winning more major awards is a major challenge they must address in 2005.

Why should you care?
Like it our not, were in an industry where image, reputation and notoriety make a difference in being able to land new clients and projects. For many studios, winning awards is a sales and marketing boost unequalled by anything else they do. Other studios where owners are thinking about this problem include post facilities (20%), animation/FX studios (19%), and video editing/recording studios (16%). Whos not all that worried about winning major awards? Web/interactive media companies and corporate film and video companies.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, winning awards, doing business, filmmakers, production companies, corporate film and video companies, Web/interactive media, post facilities, animation/FX studios, video editing, recording studios


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