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TrendWatch Fast Fact: Watch Newspapers and Read TV?

Huh? By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, Trendwatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industry. This week, Jim notices broadcasters challenged by competitors in unlikely places.

Competing With Print Catches Minds Of Station Owners

One in four broadcast stations and 14% of cable stations say competing with print, radio and other media is a challenge in their businesses.

Why should you care?
Of course, this makes perfect sense. After all, newspapers and magazines were here first, followed by radio, then broadcast and finally cable television. This will always be a problem. The good news (if we can call it that) is younger generations watch more and read less. Nearly twice as many group owned vs. independent station owners are worried about this.

--Excerpt from the TrendWatch TV/Broadcast Report, Issue #1 -- April 2002

Bonus Fast Fact: Sounding boards

Audio Boards #1 Investment Category For Recording/Mixing Studios

39% of recording/mixing studios plan to buy one or more audio boards this year.

Why should you care?
If youre not in a recording/mixing studio or work for one of the audio vendors, frankly you may not care about this one. We find it interesting that 16% of postproduction houses and half that many corporate/industrial film and video companies also plan this investment. Given todays technology, audio is a much bigger part of this business than in past years.

--Excerpt from the TrendWatch Visual Effects/Dynamic Media Report -- July 2002

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit the company's Web site at

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Related Keywords:Trendwatch founding partner Jim Whittington, interesting factoids, market research, broadcast, graphics industry, broadcasters challenged, competitors, unlikely places

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