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TrendWatch Fast Fact: Updating Production Tools

More Video Recording/Editing Studios than others say updating production tools is a problem By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how video editing studios are faced with the challenge of keeping up with technology as they consider buying new editing systems, studio gear and software/hardware.

Fact: Almost half (46%) of video editing studios are challenged by updating their studio's production tools

Why should you care?
Having the right production tools are the keys to the kingdom in this industry. Keeping these tools up to snuff is a big deal if a studio does not want to loose business to a competitor. Although one in three of all U.S. studios/facilities say this is a problem, significantly more FX/animation studios and post houses cite updating their production tools as a major challenge they must address this year and next. If you're in the sales game, you may want to target your prospecting in these segments. If you are running one of these studios, you're not alone in feeling the heat of investing in your outfit's production capabilities.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics industries, video editing studios, technology, buying new editing systems, studio gear, software/hardware


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