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TrendWatch Fast Fact: Studio Space to be Added in 2004Studios to add more physical space in 2004
In this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how broadcast and cable studios are considering expanding their studio space more than video editing/recording studios and post houses.
Fact: 36% of broadcast/cable studios, 26% of video editing/recording studios and 13% of post houses plan to invest in more space for their studios, offices and production facilities.
Why should you care?
While this can represent sales opportunities for industry suppliers, many times physical space changes can put hardware and software buying plans on hold and delay adding new employees. For broadcast/cable studios, 21% say they plan to add more space at their current location and 14% plan this at another location. 14% of these studios plan to buy office/edit suite furniture as well.
-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #4, Winter 2003-2004 and TrendWatch survey databases.
These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at firstname.lastname@example.org, or visit the company's Web site at www.trendwatch.com.
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