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TrendWatch Fast Fact: Source of New BusinessExpanding Graphics Capability
Fact: 26% of U.S. studios see their graphics capability as path to new projects.
Why should you care?
It's easy to forget how important it is for studios to keep up their graphics capability as technology advances continue to bring new hardware and software to the marketplace. One in ten studios see expanding their graphics capability for the Web (12% cite this), digital video and broadcast as an opportunity. Half this many studios see adding to their print and film graphics capability as a source of new business. This tells us that clients want and expect studios to handle graphics tasks for multiple media as part of their project work.
-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.
Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics, U.S. studios, graphics capabilities, attracting new business