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TrendWatch Fast Fact: Source of New Business

Expanding Graphics Capability By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how U.S. studios are finding that graphics capabilities are a key part of attracting new business.

Fact: 26% of U.S. studios see their graphics capability as path to new projects.

Why should you care?
It's easy to forget how important it is for studios to keep up their graphics capability as technology advances continue to bring new hardware and software to the marketplace. One in ten studios see expanding their graphics capability for the Web (12% cite this), digital video and broadcast as an opportunity. Half this many studios see adding to their print and film graphics capability as a source of new business. This tells us that clients want and expect studios to handle graphics tasks for multiple media as part of their project work.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics, U.S. studios, graphics capabilities, attracting new business

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