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TrendWatch Fast Fact: Siggraph 2004 Buying Plans

Top investment categories studios/facilities plan to buy in 2004-05 By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, take a pre-Siggraph look at what content creators are planning to buy this year.

Fact: Studios and facilities are making their buying plans now, and according to a TrendWatch survey, servers and workstations top their list of most-waqnted items. The following shows the percentages of post production and g4raophics/effects houses that are planning to buy the designated products:

  • Design/creation workstations 69%
  • Servers 50%
  • Video Editing Software 48%
  • DVD Authoring Software 45%
  • Music/Audio Software 41%

Why should you care?
If youre exhibiting at Siggraph 2004, these categories are likely to be at the top of attendees hit lists. Of these categories, music/audio software has seen the biggest increase since Siggraph last year +6% that represents a 17% increase.  Buying plans for servers continues to increase as demand for storage climbs to meet rising CG file sizes.

Preliminary data excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #5, Summer 2004  

Editor's Note: Since many Fast Fact readers will be at Siggraph 2004 in Los Angeles next week, the TrendWatch Fast Facts will resume in two weeks on August 17th.

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics, pre-Siggraph look, content creators, planning to buy, servers, workstations, video editing software, DVD authoring

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