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TrendWatch Fast Fact: Production Companies Strive to Keep Up

U.S. production companies looking to find new business with their production capabilities By Jim Whittington, TrendWatch Inc.
TrendWatch logoTrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how U. S. production company leaders think new business will be drawn to them by their production capabilities.

Fact: 56% of U.S. production companies see their production capabilities as a source of new business.

Why should you care?
Production companies have increasing pressure to do more with less -- just like the rest of the market. To keep up and stay competitive, these companies have to hire the best people they can afford and equip them with the latest production tools to meet tightening deadlines and budgets. 37% of these companies see opportunities in their postproduction capabilities and 27% see DVD authoring as a new business opportunity. 

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #4, Winter 2003-2004 and TrendWatch survey databases. 

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics, U. S. production company, new business, production capabilities

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