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TrendWatch Fast Fact: Plasma Display Investments

Planned investments in plasma displays peaked a year ago By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries.

Fact: 13% of U.S. studios/facilities plan to buy one or more plasma displays in 2005 - down from 16% a year ago.

Why should you care?
Two size categories stand out -- displays under 40" and 41" to 50" displays -- as the top two groups, each with 5% of the buyers. TrendWatch survey data show this category peaked a year ago where 16% of all studios/facilities planned to buy and the top size category was 41" to 50" with 9% planning to buy one or more. 17% of the post production studios and animation/FX studios plan to buy plasma displays in 2005. In case you're curious, size matters more than display area -- 38% of studios with 20 - 49 employees plan to buy plasmas this year.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004. 

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at [email protected], or visit  the company's Web site at

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