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TrendWatch Fast Fact: Industry Cautiously OptimisticIndustry optimism improves for next year
In this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how TrendWatch's exclusive BCI (Business Conditions Index) reveals a significant upturn in the outlook for the coming months for studios and production houses.
Fact: The TrendWatch BCI (Business Conditions Index) shows an increase in current and future business conditions.
Why should you care?
Since the summer of 2002, the TrendWatch Outlook BCI has increased to 137.4 from a baseline of 100 when TrendWatch surveys began in 2002. The current BCI has shot up to 218.1 this past summer from its baseline of 100 in summer 2002. These data tell us two things: (1) after a very soft Winter 02-03, studios' current business climate has been improving significantly and, (2) studio owners/managers are becoming more realistic about the future with a slight rise in the outlook BCI. More often than not, studios/facilities have been overly optimistic causing industry suppliers to shift gears in response.
-- Excerpted from the TrendWatch BCI database
These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at [email protected], or visit the company's Web site at www.trendwatch.com.
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