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TrendWatch Fast Fact: HDCam Most Popular with HD Producers

Top HD formats include HDCam, D7-HD (DVCPro-HD), and D5-HD By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, take a look at the tight race between HD camcorder formats.

Fact: Among HD users, which account for about one in five U.S. studios/facilities, eight out of ten (82%) use HDCam, 64% use D5-HD, and 60% use the D7-HD format.

Why should you care?
As we reported in an earlier Fast Fact, one in five U.S. studios/facilities currently use HD in their production. The battle between Panasonics DVCPRO HD and Sonys HDCam is a tight race, with HDCam in the lead. This will widen, in the view of TrendWatch experts, with Sonys HDCam SR along with HDCam taking a wider lead in the months to come. Many of us will be staying tuned for this race.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #4, Winter 2003-2004 and TrendWatch survey databases 

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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Related Keywords:HD Camcorders, HDCam, D7-HD, DVCPro-HD, D5-HD, TrendWatch, Jim Whittington, market research, HD users


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