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TrendWatch Fast Fact: External Hard Drives

USB/FireWire External Hard Drives Used By Many Studios By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how FireWire and USB drives are becoming ubiquitous in postproduction and interactive media companies.

Fact: Two thirds of U.S. studios/facilities have external hard drives, and one-in-three plan to buy more in 2005.

Why should you care?
This Fast Fact may sound like a no-brainer given how inexpensive plug-and-play drives are today. Eight-out-of-10 Web/interactive media companies and nearly that many post facilities (77%) use these storage devices. Of all the different types of studios, fewer broadcasters use these (47%) than anyone else -- this makes sense given that many broadcast and cable studios have SANs and other storage networks in place. Even with many studios already using external hard drives, 30% planning to buy more, 23% plan to buy FireWire drives, 6% plan to buy USB 2.0 drives and 6% plan to buy SCSI external hard drives. In case you're adding up these numbers, 5% plan to buy multiple connection formats.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at [email protected], or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics industries, FireWire, USB drives, postproduction, interactive media companies


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