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TrendWatch Fast Fact: Editing Software Buying Plans

Nearly Half Of U.S. Studios/Facilities Plan To Buy Video Editing Software By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how more studios and facilities than ever are planning to buy video editing software.

Fact: 48% of studios/facilities plan to buy video editing software in the next 12 months.

Why should you care?
The video editing product category remains strong as more and more projects move to video. The sweet spot for video editing software is in the $1,000 - $2,499 price range with one in five studios (18%) planning this buy. 12% plan to invest more than $5000 while 11% say they will spend less than $1,000 for this software. 

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004 and TrendWatch survey.

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at [email protected], or visit  the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, market research, broadcast, graphics, studios, facilities, buy, video editing software


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