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TrendWatch Fast Fact: DV Editing Systems Shift To Mid-Range

Mid-range digital video editing systems purchase plans growing By Jim Whittington, TrendWatch Inc.

TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how buyers of digital video editing equipment are moving down-market.

Fact: The number of studios/facilities planning to buy mid-range digital video editing systems is up 11% from a year ago and up 16% since 2002.

Why should you care?
Digital video remains a hot area in our industry. As desktop editing systems have improved in their processing capability and video editing software has become more powerful, we're seeing more studios investing in mid range systems. Many are buying HD editing capability now offered at what many consider to be very affordable pricing. This has been great news for independent filmmakers and production companies alike as they handle more of their own editing tasks. The number of studios planning to buy high-end systems has declined slightly over the past three years to just over 10%.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.

 

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at partners@trendwatch.com, or visit  the company's Web site at www.trendwatch.com.


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Related Keywords:TrendWatch, Jim Whittington, factoids, market research, broadcast, graphics industries, digital video editing, moving down-market.

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