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TrendWatch Fast Fact: DAW Buyers Strong Among Audio Pros

Four out of ten audio recording/mixing studios plan to buy digital audio workstations By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how audio recording and mixing studios in the U.S. are increasingly purchasing digital audio workstations, with the overwhelming majority of them on the Mac platform.

Fact: 39% of U.S. audio recording/mixing studios are planning to buy one or more digital audio workstations (DAWs) in 2004. This number is up 5% from a year ago.

Why should you care?
Of the 39% planning to buy, almost one in five audio recording/mixing studios (18%) plan to spend more than $5000. Oh? if youre curious, 42% of theses studios with 1 to 9 employees plan this investment. Nearly three-fourths of these DAW purchases will be Macs. Wondering about music/audio software? Seven out of ten (69%) of the U.S. audio recording/mixing studios plan this buy in 2004.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #4, Winter 2003-2004

These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at [email protected], or visit the company's Web site at

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Related Keywords:TrendWatch, Jim Whittington, interesting factoids, market research, broadcast, graphics, audio recording and mixing studios, digital audio workstations, DAW, Mac platform


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