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TrendWatch Fast Fact: DAW Buyers Strong Among Audio ProsFour out of ten audio recording/mixing studios plan to buy digital audio workstations
Fact: 39% of U.S. audio recording/mixing studios are planning to buy one or more digital audio workstations (DAWs) in 2004. This number is up 5% from a year ago.
Why should you care?
Of the 39% planning to buy, almost one in five audio recording/mixing studios (18%) plan to spend more than $5000. Oh? if youre curious, 42% of theses studios with 1 to 9 employees plan this investment. Nearly three-fourths of these DAW purchases will be Macs. Wondering about music/audio software? Seven out of ten (69%) of the U.S. audio recording/mixing studios plan this buy in 2004.
-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report Issue #4, Winter 2003-2004
Related Keywords:TrendWatch, Jim Whittington, interesting factoids, market research, broadcast, graphics, audio recording and mixing studios, digital audio workstations, DAW, Mac platform