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TrendWatch Fast Fact: Competition Easing for StudiosFewer studios are challenged by competing with other media
Fact: Slightly more than one-third of U.S. studios (34%) are wrestling with how to compete with other media for client budgets.
Why should you care?
This number is down from 39% six months ago. The good news is that in the growing U.S. economy, fewer studios appear to be having trouble getting their share of clients' budgets compared to other media options. The bad news is that although most markets/segments report competition with other media easing a bit, FX/animation studios report just the opposite. More FX/animation studios are worried about competing with other media.
-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.
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