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TrendWatch Fast Fact: Competition Easing for Studios

Fewer studios are challenged by competing with other media By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see how even though the U.S. economy is improving, more than a third of studio owners are still having trouble competing with other media.

Fact: Slightly more than one-third of U.S. studios (34%) are wrestling with how to compete with other media for client budgets.


Why should you care?
This number is down from 39% six months ago. The good news is that in the growing U.S. economy, fewer studios appear to be having trouble getting their share of clients' budgets compared to other media options. The bad news is that although most markets/segments report competition with other media easing a bit, FX/animation studios report just the opposite. More FX/animation studios are worried about competing with other media.

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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