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TrendWatch Fast Fact: Color Correction Software On The Rise

Color correction software buyers increase to one out of ten U.S. studios/facilities By Jim Whittington, TrendWatch Inc.
TrendWatch logoIn this quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. In this edition, see how color correction software is becoming increasingly popular with effects and animation studios.

Fact: 11% of U.S. studios/facilities plan to buy one or more units of color correction software this year. A year ago, this number was 7%.

Why should you care?
This increase, although only a small part of the market overall, signals the increasing use of video in projects today and the power of desktop color correction software. Also, we think this increase speaks to how much the industry has learned about handling and manipulating digital video, the flexibility this capability provides project directors, the sophistication of desktop color correction software, and as a result, the increasing demand and need to adjust color before final output. One in five corporate studios (22%) and FX/animation studios (19%) plan to buy this software by mid-year. (A year ago, 13% of the FX/animation studios planned to buy color correction software.) One in three FX/animation studios plan to spend $1,001 to $2,499 on this software.  

-- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report - Issue #5, Summer 2004.


These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can  reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at, or visit  the company's Web site at

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