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Travora Media Acquires The Nile Project, IncAdds Momentum to Travora's Local, Social and Mobile Strategy for Travel (April 24, 2012)
NEW YORK, NY -- (Marketwire) -- 04/24/12 -- Travora Media, creating a next-generation media brand in travel with local, social and mobile content services, today announced the acquisition of The Nile Project, Inc (Nile Media), a San Francisco-based company with a portfolio of three well-known websites: NileGuide, 10Best, and Localyte and mobile apps focused on providing local expertise to travelers. Terms of the acquisition were not released.
With a highly-educated and travel-savvy audience, the Nile Media sites specialize in producing content that travel information seekers need to plan their next trip, including top 10 must-see lists, fresh weekly articles from local writers around the world, answers to travel questions from more than 100,000 global community members and tour guides, suggested trip itineraries, and original travel reporting and image galleries showcasing unique themes or events. Nile Media adds over a million new travelers to the Travora Audience Platform of more than 26 million proven travel consumers.
"In a world of ad inventory commoditization and 'manufactured context,' Travora is moving in the opposite direction by delivering more authentic travel content experiences to our users and sponsors," says Nan Forte, CEO of Travora Media. "With fresh content from across the globe from more than 100 local editors, Nile Media's sites enable us to more rapidly build out our local, social and mobile portfolios of trusted travel information brands. This acquisition, the first in a series of initiatives focused on transforming the digital travel consumer experience, brings the company a complementary audience, a set of resources and a leadership team to our mission of bringing to new levels, trust and joy in travel."
Josh Steinitz, CEO of Nile Media, who will become a principal member of the executive team at Travora Media, says, "We are excited to join Travora Media and deliver authentic travel content and original digital product offerings for travel-minded consumers along with innovative marketing solutions for advertisers. With the new resources Travora brings, we can accelerate offering consumers access to quality content across all platforms enhanced by the most popular social and community conversations around travel. All this while delivering customized audiences and ad formats to meet the needs of today's lifestyle marketers."
With well over a million unique visitors each month, Nile Media (www.nileguide.com) is a unique collection of industry-leading travel sites (10Best.com, NileGuide.com and Localyte.com) that provide sophisticated, modern travelers with everything they need to plan their perfect trip. From exceptional articles and 'must see' lists written by local editors to a proprietary 'ask a local' Q & A platform, the Nile Media collection has everything travelers need to find great recommendations based on real local expertise. Founded in 2006, Nile Media received venture funding from investors including Draper Richards, KPG Ventures, Austin Ventures, and Tenaya Capital.
Travora Media Inc. (www.travoramedia.com) represents the next generation of travel media and information, with hundreds of travel style websites and mobile apps and 26 million qualified travelers under its umbrella. Travora offers exclusive publisher representation across all stages of the travel lifecycle to publishers like Viator, Rand McNally, Let's Go, Wanderfly, GuidePal and many more. This exclusivity brings turnkey revenue solutions for travel publishers, and total access to a 100% Travel Qualified audience across local, social and mobile platforms for brands. Travora Media, headquartered in New York City, has received funding from Rho Ventures, Village Ventures and StarVest Partners.
George H. Simpson
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