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Travertine Unveils First Cell Phone-Driven Interactive TV

Company to introduce SMS-TV for broadcast television (January 18, 2005)

Travertine Entertainment, an interactive television production company, announced today that it will introduce its innovative SMS-TV at the 2005 NATPE Conference & Exhibition, January 25 through 27, 2005, at the Mandalay Bay Hotel and Convention Center in Las Vegas, Nevada. The announcement was made today by Alan Toman, president of Travertine Entertainment.

Interactive SMS-TV programming gives broadcast TV viewers the ability to chat, vote or even control the outcome of a show and see it all on the television screen in real time.

"We're very excited to be introducing this breakthrough television experience to the U.S. at NATPE," said Toman. "Now that anyone with a text-enabled cell phone can participate in interactive broadcast programming, there really is unlimited potential for success, both for interactive television and for reaching the 18-34 year old U.S. market, that segment that absolutely embraces text messaging."

Travertine Entertainment can be found on the NATPE Exhibition floor in Booth 1250. Travertine's president, Alan Toman, and executive producer Rick Davis will be representing the company at NATPE. Visitors to the booth will experience continuous live SMS-TV demonstrations.

About Travertine Entertainment
Headquartered in Hollywood, California, Travertine Entertainment, LLC is an interactive SMS-TV production company, providing audiences with a new interactive experience that is rapidly changing the face of television. Through its technology, viewers can participate in and control live TV programming, without the need for additional hardware or a set-top box. The viewer needs only a text-enabled cell phone. Dubbed "lean-forward" or "participation television," the innovative new programming targets the most desirable youth market and transforms their TV screens into direct marketing tools, enabling viewers to interact in real-time with brand sponsors while giving advertisers the opportunity to obtain valuable market intelligence data. Travertine Entertainment is a member of NATPE, the Television Academy of Arts and Sciences and iTA, the Interactive Television Alliance.

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Related Keywords:Travertine, Travertine Entertainment, Interactive TV, SMS-TV, NATPE, Alan Toman, interactive broadcast programming, Rick Davis,


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