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Travel on a Map -- Georama Takes an Interactive Approach to Re-Imagining Travel(April 19, 2012)
SANTA CLARA, CA -- (Marketwire) -- 04/19/12 -- Today, Chicago-based startup Georama, unveiled the world's first end-to-end leisure travel platform at the prestigious DEMO Spring 2012 conference, a launchpad for emerging technology. Connecting the best content, fares, and social networks from across the web, Georama is the only platform that allows travelers to plan, book, and share their trip in one place. It takes a unique approach by basing the entire site on a one-of-a-kind interactive map, thereby offering a truly engaging experience.
"Georama was built to take on some key frustrations faced by travelers today. Seeing that the online travel process is inefficient and could use some innovation, we envisioned an all-in-one platform that would bring the best of the best together to serve the needs of travelers," said Founder & CEO of Georama, Nihal Advani, when asked about how the concept came about.
"Research shows that travelers have to visit an average of 11 sites (sometimes more than 28 sites) to plan, book, and share their trips," Advani explained. When asked about the map-based interface, Advani pointed out that interactive maps are the most popular feature in online travel and that, combined with the desire to make the experience visual, touch-based, and fun -- interactivity was a no-brainer.
Georama helps travelers from start to finish. Depending on whether or not users know where they want to go, it personalizes the experience to either provide recommendations, help decide between cities, or create an itinerary. While exploring cities users can browse through a robust selection of information ranging from city info, weather, attractions, and restaurants to nightlife, events, deals, and more. Users can also book flights, hotels, hostels, car rentals, and activities without having to leave the site. Finally, users can see friends who are in or have visited a city and reach out to them or to their entire social networks for recommendations on a trip.
Georama also has something for those who are not actively planning a trip. GeoPlaces is a component of Georama that focuses on sharing travel experiences. Until now, travelers have been unable to fully express their experiences as travel sharing gets dispersed across multiple websites/networks -- some used for photos, others for videos, few for check-ins, and a couple for marking cities visited. GeoPlaces solves this problem by pulling all of these together on a highly visual interactive map, allowing users to bring their past travels to life. Users can connect to Facebook, Foursquare, YouTube, Instagram, and more to import data in an automated manner as well as curate their travel map by plotting places they've visited, wish to visit, and favorite.
Georama is now in private beta -- request an invite at www.georama.com.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.
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