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Traffic Engine Makes Key Executive Hires(November 08, 2011)
ALISO VIEJO, CA -- (Marketwire) -- 11/08/11 -- Raising the bar in innovative search technology and online marketing strategies, Traffic Engine, Inc. (www.trafficengine.com) announces the addition of key executives to their team along with new developments that have resulted in increased performance to their platform and enhanced quality of service for advertisers and publishers alike.
Allison Padgett, who brings over 10 years of experience in business development for companies such as MIVA, Adknowledge and Relevad, will serve as Director of Advertising for Traffic Engine. She will lead the company's efforts to develop new partnerships, enhance client relations and support the new services that will be rolling out in the coming year for their direct advertisers.
Also joining the team is Phonexay Singharatsavong, who will be the Chief Technology Officer at Traffic Engine. Phonexay has worked at various startups, including Revenue.net and Nami Media. He brings an extensive background and hands-on experience in online marketing strategies and cutting-edge technology applications.
Some of the leadership team will be on hand at the upcoming ad:tech New York show November 8-10th, where they will showcase their enhanced platform and impressive new developments at booth #2002. Don't miss the opportunity for some face time with the Traffic Engine team that drives the success for Advertisers and Publishers.
"Allison and Phonexay are coming on board at the perfect time, as we are rolling out some of our newest advancements to compliment our goals for the coming year," said co-founder and CEO, Kevin Kaufman. "We have enhanced performance within our platform, quadrupling our capacity to over 3 billion queries a day and growing. I am so excited about our team and the immediate impact they will have on the company as a whole. Our clients are going to love the new developments that will be coming out."
"Traffic Engine has always been at the forefront of search technology and online marketing tools, and I am eager to provide advertisers with the most comprehensive solutions available," said Allison Padgett, Director of Advertising for Traffic Engine. "These solutions include an improved system that streamlines reporting and functionality, advancements in traffic management and customer service, as well as increased quality controls and conversion metrics. I look forward to speaking with everyone at ad:tech this year!"
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