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TradeCard Partners With Technia to Extend Its Global Trade Platform in Northern Europe

Alliance Will Accelerate the Fast Growing Number of European Brands, Retailers & Trading Partners Using TradeCard's Cloud-Based Network for Sourcing, Logistics and Trade Finance (March 29, 2012)

NEW YORK, NY and KISTA, SWEDEN -- (Marketwire) -- 03/29/12 -- TradeCard, Inc., the supply chain collaboration and global trade platform used by more than 10,000 retailers, brands, manufacturers and service providers, has partnered with leading technology and services provider Technia to better serve trading partners in Denmark, Finland, Iceland, Norway and Sweden. The partnership extends TradeCard's fast growing presence in Europe and enhances delivery of its supply chain in the cloud offering. Technia's local knowledge and expertise will help customers in the region obtain rapid return on investment.

"Strategic partnerships are essential to our growth strategy for the European region," said Greg Morrison, Vice President of Business and Solutions Development, TradeCard. "Technia's robust services, expertise and presence are the foundation of a localized extension of the TradeCard network in the Nordic region. The partnership provides clear value and revenue potential for our customers through the delivery of an exciting mix of TradeCard's advanced global trade processes paired with Technia's local market expertise."

Technia's existing presence in the Nordic region will enhance resources available to TradeCard customers, including localized training, education and trade partner activation services.

"TradeCard is a leading provider of cloud based solutions for the supply chain and their model and offering complement our portfolio of services," said Jonas Gejer, CEO, Technia. "TradeCard's suite of supply chain products, spanning planning, ordering, production, shipment building, settlement and delivery, offers Technia a significant opportunity to deliver new supply chain solutions and services on a global scale."

Growing Presence in Europe
TradeCard is a global network of 10,000 organizations in over 78 countries, including major retailers and brands such as Guess, Levi Strauss & Co. and Abercrombie & Fitch. TradeCard continues to invest heavily in Europe to extend its growing presence in the region.

  • TradeCard's headcount in Europe quadrupled in 2011 and is projected to double in 2012.
  • A rapidly growing number of retailers and brands in Europe, collectively sourcing from more than 1,000 suppliers worldwide, are active on TradeCard today, including names such as adidas Group, DIM Brands Apparel, Levi Strauss & Co., O'Neill Europe, Cortefiel and MS Mode.

About Technia
Technia is the leading supplier in the Nordic region of Product Lifecycle Management (PLM) solutions for creating and managing product information throughout the entire product lifecycle, from product planning, development and design to production, sales and support. Technia was founded in 1994. Since 2004, Technia has been part of the Addnode group (Nasdaq OMX List). Technia, with more than 150 employees, has presence in the Nordic region, Continental Europe and North America. Headquartered in Kista, Sweden, Technia is a strategic partner to more than 200 companies, with clients in multiple industries: fashion, consumer goods, industrial equipment, automotive, construction, energy, telecom/electronics and life sciences. Technia's customer list includes GAP Inc., Haglöfs, Fashion Continent, Columbia, Guess, VF Group and S.Oliver. Technia has received Dun & Bradstreet's highest credit rating "AAA" for the past several years. For more information please visit Technia at

About TradeCard, Inc.
TradeCard, Inc. is a leading supply chain collaboration platform that improves margins, cash flow and visibility for over 10,000 brands, retailers, suppliers and service providers in 78+ countries. TradeCard delivers a cloud-based network that facilitates complex, multi-enterprise sourcing transactions across multiple layers of the supply chain. More than 45,000 individual users leverage the TradeCard Platform to streamline transaction flows from purchase order through production tracking, shipment and payment. Embedded financial services throughout the supply network reduce capital costs and risk. Multi-enterprise collaboration on the platform delivers visibility into the movement of goods, from raw materials to the store shelf. TradeCard's on-the-ground trade experts throughout the world allow entire supply networks to rapidly join the platform.

The world's leading retailers and brands, including Levi Strauss & Co., Columbia Sportswear, Guess and Rite Aid, leverage the TradeCard Platform and its member network for sourcing and global trade. TradeCard, Inc. is headquartered in New York City, with offices in San Francisco, Amsterdam, Hong Kong, Shenzhen, Taipei, Seoul and Colombo. TradeCard is located online at

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Esther Lutz
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Related Keywords: TradeCard, Hong Kong, Denmark, Marketwire, Inc., , Financial, Lifestyle, Business,

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