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Total Training Announces New Affiliate Program

Growth focus will reward affiliates with up to 20% commissions (August 19, 2004)

Total Training, the leading producer of high-quality video-based training for popular software programs, today announced an affiliate program that will create strategic online partnerships and extend its reach to graphic designers, digital videographers, and other creative professionals interested in maximizing the productive use of their media design software. The affiliate program is managed by LinkShare, a worldwide leader in performance-based marketing programs.

Among its other assets, Total Training enjoys a strategic partnership with Adobe that includes distribution of its products inside many of Adobe's software packages giving the company notable brand recognition from Adobe's web, print, and video product users. With strong customer testimonials and press reviews, Total Training's partnership strategy has helped drive growth. Total Training would like to expand this success, as well as share benefits with new affiliate partners. By offering commissions of up to 20%, Total Training expects the program to meet its goals and those of countless affiliate partners.

Affiliate partners will earn commissions by directing potential customers from their web sites to via optimized link placements and compelling advertisements -- provided by Total Training. Using the LinkShare tracking system, all related customer activity will tie back to the affiliate partner for a percentage of the sale.

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"We are thrilled to join Total Training's affiliate program. It will serve our visitors' needs for the most comprehensive and informative Adobe training videos on the market -- and serve our revenue goals as well," said Jeff Lalier, Director of Business at

"Partnering with LinkShare to develop our affiliate program allows us to expand our marketing presence, serve more customers, and increase our distribution," said Jerry Yen, VP of Marketing at Total Training. "It's the perfect win-win situation -- we will introduce our award-winning software training products to new audiences, while also sharing financial rewards with web site owners."

"Through our alliance, Total Training will be able to leverage our established base of Fortune 500 and other leading merchants, hundreds of thousands of affiliate partners in the LinkShare Network, as well as our industry-leading merchandising and tracking tools, to meet growth plans," said Heidi Messer, President and COO at LinkShare.

About LinkShare Corporation
LinkShare Corporation is the leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and email initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney,, AT&T Corp., American Express, Avon Products and Dell, Inc. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

About Total Training
Total Training, Inc. produces the industry's highest quality video-based training for leading software programs. With a special emphasis on Adobe Systems' array of creative, digital video, and document management titles, Total Training's in-depth and engaging instruction helps users get the most out of their software. From casual hobbyists to the most seasoned professionals, Total Training viewers get up to speed quickly and easily on new programs, and enjoy a deeper experience with ones they're already familiar with. Led in a fun and entertaining format by software experts and leading authors such as Deke McClelland (Photoshop Bible), Brian Maffitt, Steve Holmes, and Ted Padova (Acrobat Bible), Total Training's CD- and DVD-based software training titles are critical tools for any business or individual that wants to learn tips, tricks, and best practices from the most respected names in the industry. Find out more about Total Training and its broad line of software training video products at or by calling 1-888-368-6825.


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Related Keywords:Total Training, LinkShare, Adobe, Jeff Lalier,, Jerry Yen, Heidi Messer,


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