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Topliners, the Online Community for Revenue-Focused Marketers, Turns One

More Than 4,000 Join the Eloqua Community With More Joining Every Day (January 30, 2012)

VIENNA, VA -- (Marketwire) -- 01/30/12 -- Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that "Topliners", the open online community for marketers focused on growing top line revenue, is celebrating its first birthday. The discussions and engagement continues to grow, with 4,400 registered users and counting.

Every day marketers take to Topliners to question and learn from each other on the topics that most impact them -- from marketing automation and lead management best practices to marketing operations and sales enablement discussions. Topliners community members generate an average of 280 discussions per month and the number of active monthly members has increased 140% between February and December of 2011. Growth in new members continues at 32% per month.

In a recent Topliners competition many members shared their feedback on what the online community has meant for them and their organization:

Martin Yan, Product Marketing Specialist, Liferay Inc.: "Topliners is a place where you go to realize you're not alone. As a marketer, it's easy to become discouraged when you feel like you've run out of new and creative ideas, or when you're not sure how you can technically execute a project in Eloqua. In this community you are reminded that there are several others just like you, who have been in your shoes or are in your boat, and they are willing to extend a helping hand... Granted, one may find a similar spirit at a local sports bar after work, but the shared success and unity here at Topliners continue long after 'happy hour' has ended."


Brad West, Senior e-Business Specialist, Brady Worldwide Inc.: "Last February, my company was looking at switching Marketing automation vendors. When we were scoping out Eloqua at the time, I was told about a new online community that was open to the public that I could have access to and see what people were discussing. I was amazed that a company would put themselves out there like that. Once I logged on, it was obvious -- and reassuring -- that there were a lot of helpful supportive people, and a community of ideas sharing. A month or so later we signed a contract with Eloqua!"

"The feedback on Topliners, both in comments and in action, shows that the Eloqua customers are pitching in and helping each other," said Heather Foeh, Director of Customer Culture for Eloqua. "What began with a few beta testers and a need for an open forum for revenue-minded marketers to meet has blossomed into a full-blown community. For our customers, and marketers in general, Topliners has become the go-to resource to solve tough challenges, find inspiration and deliver for their businesses."

An open online community, those interested in marketing, sales and driving revenue can join Topliners today.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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Contact:

Sheila Bohan
Eloqua
703-584-2747
sheila.bohan@eloqua.com


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