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Top Rank Partners With NeuLion to Launch New Digital Service

Premier Promotional Organization Expands Its Brand With Video and Mobile Services (August 02, 2010)

PLAINVIEW, NY -- (Marketwire) -- 08/02/10 -- Top Rank, Inc., a world leader in sports promotions, and NeuLion, Inc. (TSX: NLN), an end-to-end IPTV service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a new digital service available for boxing fans around the world.

The Las Vegas-based Top Rank stands as the world's foremost boxing promotions company and provider of related content. For nearly half a century Top Rank has presented some of the sport's all-time greats. In working with NeuLion, Top Rank brings its fans an all-new website and branded video portal with multi-lingual support, an iPhone App and a mobile web site.

The sleek video service has customized features and includes fight coverage, pre fight weigh-ins, highlights, post fight news conferences, editorial, photos, and e-commerce. Top Rank is also keeping fans connected on-the-go with its iPhone App and mobile website powered by NeuLion. Fans can get the Top Rank iPhone App from the Apple iTunes App Store for free.

"We looked at a number of new technology providers and felt that NeuLion's platform and architecture allowed us to provide the fans with a ringside seat on any consumer device," said Todd duBoef, President of Top Rank.


NeuLion will be providing its complete digital platform to quickly monetize digital advertising, e-commerce and other digital services. The service will allow boxing fans access to current and real-time content from Top Rank on their mobile devices and PCs.

NeuLion works with many other premier sports organizations like the NHL, NFL and MLS to support their media/broadband business to weave digital assets into a multi-devise distribution model of valuable content.

"Boxing is globally a big business," said Chris Wagner, Executive Vice President of NeuLion. "Combining the fan base and great content available from Top Rank with our IPTV Platform is a real knock out. We can connect with boxing fans around the world on any device and monetize those fan interactions across a number of different digital revenue categories."

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements: our continued relationships with our channel and content partners; general economic and market segment conditions; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.

NeuLion Contact:
Jennifer Powalski
Phone: 516-622-8334
Email: Email Contact

Top Rank Contact:
Lee Samuels
Phone: 702-732-2717
Email: Email Contact

NeuLion Investor Relations Contact:
G. Scott Paterson
Phone: 416-368-6464
Email: Email Contact


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