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Top Publishers Choose Meebo to Boost Revenue and User EngagementPremium Sites Including Oxygen Media, Harris Publications and Others Launch the Meebo Bar (December 07, 2011)
MOUNTAIN VIEW, CA -- (Marketwire) -- 12/07/11 -- Meebo (www.meebo.com), a consumer Internet company that organizes the web around people and reaches almost half the U.S. Internet population, announced a significant increase in premium publisher partnerships in 2011. The company's flagship product, the Meebo Bar, helps publishers increase user engagement and revenue. The Meebo Bar is integrated into sites across the web, most recently launching on popular TV network shows from Oxygen Media, to premium content publishers including Dwell, Budget Travel, Harris Publications, and CollegeHumor.
The company attributes the surge in premium integrations to the continued development of the Meebo Bar, with its increasingly robust and publisher-friendly offering. "Our fans love to be connected to their favorite shows. They want to keep up with the latest developments and share them with their friends. We needed an innovative way to further accommodate that while at Oxygen.com," said Jennifer Kavanagh, SVP, Digital for Oxygen Media. "Through the Meebo Bar, we've been able to seamlessly make our content more shareable and allow fans to directly interact with their friends on social networks without having to leave our site. This enables them to be even more active and engaged when they visit."
The Meebo Bar can easily be customized and updated through a dashboard by marketing and editorial managers without touching any code. Partners like Seventeen.com leverage this capability to drive users deeper into their site through a real-time notification button on the Meebo Bar. Seventeen.com has customized theirs as "Notes from Seventeen," and uses it to push messages and links to users, driving them to other content on the site.
"When people visit their favorite websites, they expect a social and engaging experience," said Daniel Bernstein, Meebo's Vice President of Business Development and Emerging Revenue. "The Meebo Bar empowers publishers to engage their users with easy access to the site's content, and provides quick connections to the publisher's social media channels. Publishers also have instant access to incremental monetization through the premium revenue driven from our Fortune 500 brand and performance advertisers."
Meebo also supports revenue goals for leading media companies by way of simple advertising integrations. For example, partners can sell Meebo's full suite of rich media advertising products to their direct advertising partners, and traffic those ads directly from their own ad server.
As a result of the company's continued growth across the web, Meebo now reaches over 98 million users in the U.S., and has more than doubled the amount of traffic within its platform over the past year to 3.4 billion U.S. monthly page views according to comScore (October 2011).
Meebo is a consumer internet company that organizes the web around people and reaches nearly half of the internet population. Meebo also provides publishers and advertisers a surprisingly simple way to leverage this massive audience, by organically weaving content engagement and brand experiences into the consumer's web experience. Meebo is a privately held company that was founded in 2005. For more information, visit meebo.com.
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