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Top Free Apps Publisher Calls on Fans to Redesign Brand: Mobile Deluxe(January 24, 2012)
SANTA MONICA, CA -- (Marketwire) -- 01/24/12 -- Mobile Deluxe, publisher of top free games Solitaire Deluxe® and Big Win Slots, unveiled a new logo and website inspired and voted upon by its players. The loyal following of fans contributed significantly in the rebranding effort to capture what they love about games made by Mobile Deluxe.
"There isn't a better time to revitalize our brand as hundreds of thousands of new smartphone customers enter Apple's iTunes App Store and Google's Android Market daily," said Josh Hartwell, CEO of Mobile Deluxe. "We've always stressed premium quality and fun gameplay in our casual mobile games, and we simply wanted our brand to reflect those characteristics." Using social networks like Facebook and Twitter as well as in-app messaging, the group called on their loyal fans in October. "Our players contributed artwork, answered polls, and even named our new mascot, Moby. It's a testament to how deeply engaged our fans are with the brand."
The new logo and brand extension in Moby is a rebirth of the GOSUB60 brand that developed perennial best-selling feature phone games. With the emergence of Apple's iTunes App Store and Google's Android Market, Mobile Deluxe is among the few first-generation mobile game publishers to transition and thrive in the freemium era. The new brand identity embodies this evolution of the mobile app industry, and captures the company's mantra: 'Games you know, done right.'
For more information about Mobile Deluxe and their games, visit http://www.mobiledeluxe.com.
Mobile Deluxe - "Games you know, done right."
Headquartered in Santa Monica, California, Mobile Deluxe is an innovator and publisher of social mobile apps and provides free-to-play casual games that emphasize premium quality and fun gameplay. Founded in 2003 as GOSUB 60, Inc., the independent company has published several top-selling mobile games such as Solitaire Deluxe®, Sudoku Deluxe®, Big Win Slots, Curious George® Monkey Fun, and Toy Story 3: Operation Camouflage.
Besides making games, Mobile Deluxe is also a thought-leader in the industry and contributes content through a community blog.
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