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Top 100 Ideal Employers Announced

(July 22, 2008)

NEW ORLEANS, LA -- (MARKET WIRE) -- 07/22/08 -- Universum Communications announced the names of the Top 100 Ideal Employers among Diverse Students, formerly The Top 100 Diversity Employers Study. The Universum's research is different from any other ranking of diversity today.

The Universum Survey, 2008 is a quantitative survey of the career expectation and employment preferences of the over 13,000 diverse students on over 61 campuses. Universum analyzes the students' perceptions captured in the research to measure Employer Brand Image, Employer Value Proposition and the best vehicles and practices of employers. The survey also asked students to select their top 5 "ideal" employers. The results of the survey determined the Top 100 Ideal Employers.

Universum has granted exclusive publishing rights to THE BLACK COLLEGIAN Magazine to publish the 2008 Top Ideal Employer rankings and trend information as the magazine has once again been identified as the medium students read to learn more about employers. The Top 100 Ideal Employers list and other findings will be published in THE BLACK COLLEGIAN's First Semester Super Issue in September.

According to Universum's findings, the best way for employers to attract diverse students is by offering them internships. Internships help employers recruit more students and students tell other students about their experiences.

"Employers that have gained recognition for their commitment to diversity are viewed as 'employers of choice' by all students because these employers are generally viewed as more progressive," says Claudia Tattanelli, CEO of Universum Communications, Inc.

"Minority students are first and foremost searching for employers that are known to value diversity and to have made a public commitment to recruiting a more diverse workforce," said Preston J. Edwards, Sr., CEO and Publisher of THE BLACK COLLEGIAN Magazine. They believe that they will have a higher comfort level in launching their career with employers that have a reputation for diversity.

It is important to note that this ranking of the Top 100 Ideal Employers is based solely on a preference survey of university students. The preference is based upon what the students know about these employers, which is based upon previous internship experiences, "word-of-mouth," advertising, brand recognition and goodwill. These employers have been successful in communicating to Minority College students that the "American dream" can be a reality for them too, and they believe that these employers will deliver on that dream.

The top ten on the Top 100 Ideal Employers list are: 1. Google, 2. Goldman Sachs, 3. Walt Disney, 4. Apple Computer, 5. Microsoft, 6. JP Morgan, 7. Ernst & Young, 8. Deloitte, 9. U.S. Department of State, and 10. McKinsey & Company. For the complete list, go to

Preston J. Edwards Sr.
(504) 523-5320
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