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Tom Peters, Vook Bring 'The Little BIG Things' to the iPad

Five-Volume Compendium Focuses on 130+ Small Tasks That Make a Big Difference in the Long Run, Available Now for iPad, iPhone and iPod touch (July 20, 2010)

ALAMEDA, CA and NEW YORK, NY -- (Marketwire) -- 07/20/10 -- Vook, the company that pioneered the integration of text and video into an innovative new mixed media experience, today announced the release of its newest vook series, "The Little BIG Things," from Tom Peters, renowned business writer and co-author of "In Search of Excellence," the business book that changed the world.

Set across five volumes, the vook is adapted from the recently released "The Little BIG Things: 163 Ways to Pursue Excellence" book (HarperStudio; March 9, 2010; hardcover) and is a compendium of ways to pursue excellence on a daily basis. With tips ranging from the blatantly obvious, "Show Up! (It's a Start.)" and wildly counterintuitive, "Boring Is Beautiful," to the often repeated, "The Customer Is 'She,'" the vook brings to light small things everyone can do on a daily basis that make a big difference in the long run. Focusing on Excellence, Leadership, Enterprise, Strategy and You, the five vooks include 68 videos and interviews with Peters shot by Enterprise Media and exemplify the new wave of management books in mixed media publishing.

A vook is a digital mixed media form that blends video, text, images and social streams into a single, integrated experience. Vooks are available on the Web-based Vook Reader and also on-the-go as a unique mobile application for the iPad, iPhone and iPod touch through the Apple iTunes App Store.

"As the book is 500 pages and there are five vooks, we hardly imagine that you'll breathlessly read the whole thing from start to finish," said Tom Peters. "Instead, I imagine you'll look at this idea or that -- and I obviously hope that a few will be compelling enough to induce you to take action."

"No two vooks are the same, and each goes through a thorough evaluation of how the content can be expressed in the most compelling, engaging manner and provide the reader with a rich, intimate experience of the subject," said Brad Inman, CEO and founder of Vook. "Readers can now take Peters' tips and invaluable lessons with them on their iPad and iPhone wherever they go and come back to for more when they're ready."

Since the company's formal launch in the fall of 2009, Vook has experienced impressive momentum, forming strategic publishing relationships with Simon & Schuster, HarperStudio, Hachette Filipacchi Media U.S. and Janklow & Nesbit Associates. The company recently published mixed media titles by best-selling authors Deepak Chopra, Seth Godin and Anne Rice, as well as a retrospective about landmark rock band Guns N' Roses.

All volumes of "The Little BIG Things" are available now on iPad, iPhone and iPod touch. Please visit to get your copy today.

About Vook
Vook is a digital publisher that mixes media including text, video, pictures, social media and links to create new experiences of the books and authors that readers love. Vook's publishing tool, MotherVook, provides publishers with the ability to quickly and cost-effectively produce high quality mixed media e-book titles. Vooks are streamed to the browser-based Vook Reader and are also available on-the-go as a unique mobile application. Vook is based in Alameda, CA with offices in New York. For more information about vooks, visit

For Vook:
Jesse Odell or Chris Schreiber

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