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Tobis Introduces HD to Portugal With da Vinci's 2K Plus

Lisbon's First HD Telecine Suite Will Facilitate Tobis' New Venture Into TV Commercial Market (March 10, 2005)

da Vinci Systems today announced that with the purchase of the first 2K Plus image enhancement system in Portugal, Lisbon-based Tobis Portuguesa Company now features the city's foremost high-definition telecine suite. The 2K Plus will be used as part of Tobis' new venture into the TV commercial market and complements the company's existing film laboratory.

"We were familiar with da Vinci from our lab business, and we've always had positive experiences with our equipment and strong relationships with the da Vinci staff," said Francisco Amaral, new operations manager at Tobis. "As we planned to venture deeper into the advertising market, we knew we would have to offer the highest level of creative control available. Our choice of the 2K Plus will allow us to offer our clientele toolsets that until now have been unavailable in Portugal."

With a brand-new design from top to bottom, the HD telecine suite features a client-friendly ambience as well as the latest creative tools for developing state-of-the-art advertisements. The 2K Plus is an extension of da Vinci's Emmy®Award-winning 2K product, a real-time color enhancement system with support for multiple standards and resolutions. The 2K Plus builds on the 2K's primary and secondary processing, PowerWindows, and custom curves, with the addition of an enhanced key bus, improved gamma curve adjustment, and dedicated Kilovector key outputs. Tobis' 2K Plus system is complemented by a Cintel DSX Telecine including Oliver and Grace tools.

"We're really pleased that Tobis recognized the quality of the da Vinci 2K Plus as they looked to foray deeper into the creation of television commercials," said David Green, southern European sales director for da Vinci. "We're glad to help contribute to the success of Tobis, and look forward to continuing this partnership in the future."

Tobis also has contracted with national broadcaster RTP to transfer around 15,000 hours of film archive to Digi Beta. To meet this considerable challenge, Tobis has invested in two additional telecine suites based on Thomson Shadows with da Vinci controllers.

Learn more about the 2K Plus and other da Vinci systems at

About da Vinci Systems, Inc.
da Vinci Systems, an Acterna Inc. company, is the leading provider of color enhancement and image restoration products used in post-production facilities worldwide. Incorporating the company's Emmy® Award-winning technology, da Vinci's products support SDTV, HDTV, data, and digital film. Since the introduction of the company's first color corrector in 1984, da Vinci has been a front-runner in the field of image enhancement, shaping color enhancement into the vital role it holds in post production today. The company is headquartered in Coral Springs, Fla., with offices in Los Angeles, New York, London, Paris, Germany, and Singapore.

2K Plus, Colorist Toolbox, Power Grade, Power Tier, PowerVector, and PowerWindow are all trademarked property of da Vinci Systems, Inc. All other trademarks mentioned herein are property of their respected owners.

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Related Keywords:da Vinci Systems , 2K Plus? image enhancement system , Tobis Portuguesa Company


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