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Timbre Works With Kaiser Permanente to Harness the Power of Music to Connect to Consumers

Music Programs Designed to Promote Healthy Lifestyles and Inspire a Positive Outlook Are Part of Healthcare Provider's "Soundtrack" (March 28, 2012)

PORTLAND, OR -- (Marketwire) -- 03/28/12 -- Brand Timbre LLC, a music marketing and sonic branding agency, announced today the deployment of multiple consumer-engagement programs designed to promote healthy lifestyles among Kaiser Permanente members through the inspiring, motivating power of music.

Kaiser Permanente is using music giveaways in its latest effort to encourage people to adopt healthy habits like daily exercise, maintaining a positive attitude, and getting a good night's sleep. Details vary from program to program, but all of Kaiser Permanente's music-based engagement programs revolve around free music downloads, which Kaiser Permanente members (and, in some cases, non-members) may redeem from Kaiser Permanente-branded websites.

"Kaiser Permanente is a health activist," says Jeff Poteet, Timbre co-founder and client-services director, "and to fulfill its mission of improving members' lives, it needs to connect with people not only on a practical level, but on an emotional level as well." Poteet explains that "carefully selected music engages members instantly by amplifying the emotional benefits of Kaiser Permanente's 'total health' approach. To put it simply, the right music makes people feel good -- energized, optimistic, happy. And on the practical side, download programs facilitate ongoing interaction with the brand while putting useful health tools into members' hands -- or iPods. No other healthcare organization is using music so purposefully -- or effectively. It's helping Kaiser Permanente cut through one of the noisiest markets out there right now."

To date, Timbre has launched six music-download programs to support various Kaiser Permanente initiatives and sponsorships. These include open-enrollment campaigns and health fairs, the 2011 San Jose Summer Jazz Festival, the 2011 San Francisco Nike Women's Marathon, the 2012 San Francisco Kaiser Permanente Half Marathon, and more.

Timbre bases its music decisions on what will be relevant, useful and motivating to the intended audience. For the Nike Women's Marathon in San Francisco, for example, Timbre provided three playlists for runners: a low-intensity warm up, a high-intensity workout, and a relaxing cool down. Timbre also created special playlists for the Kaiser Permanente-sponsored massage and relaxation tents at the marathon.

About Timbre
Founded in early 2011 by Rumblefish's former sonic branding principals, Timbre helps companies develop and manage the audible components of their brand experience. From comprehensive sonic branding strategies and sonic identity profiles, to the development of audio logos, overhead and on-hold music programs, interactive installations, and music-based marketing and customer engagement programs, Timbre harnesses the power of music to help companies tell their stories, express their identities, improve their brand experiences, and engage their audiences on an emotional level.

With offices in Portland, Oregon and partnerships across the United States and Canada, Timbre delivers sonic branding and music marketing services around the world. For more information or details of all company services, go to or call 1-877-589-9909.

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Jeff Poteet
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Related Keywords: Sound Branding, Audio Branding, Sonic Branding, Music Marketing, Music Wellness Tools , Digital Audio, Movies & Music, iPods, Music Downloads, Audio/Video Downloads, Canada, USA, Marketwire, , Marketing Services, Music, Other,


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