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Timbre Secures National Contract for Kaiser Permanente's On-Hold and Overhead Music and Messaging Platform

America's Largest Healthcare Provider Moves to Enhance Its Care Experience With Updated Technology and Custom Music and Message Programming (May 09, 2012)

PORTLAND, OR -- (Marketwire) -- 05/09/12 -- Brand Timbre LLC, a music marketing and sonic branding agency, has signed a multi-year agreement with Kaiser Permanente to update the healthcare provider's on-hold and overhead audio-delivery system and provide custom music programming and messaging to more than 300 of the healthcare provider's facilities throughout the U.S. An extension of Kaiser Permanente's organization-wide sonic-branding initiative, this comprehensive music-messaging solution will give America's largest healthcare provider complete control of its "airwaves," enabling it to optimize members' listening experience both in care environments and as an integral part of the phone-based services that it offers.

Timbre has created three custom music programs expressly for KP. Based in part on a number of studies affirming music's psychological and physiological benefits, the music programs also reflect Kaiser Permanente's brand ethos, reinforcing, for example, the idea that maintaining a positive outlook in life is as much a determinant of one's overall well-being as a good diet and steady exercise.

"As Kaiser Permanente continues to emphasize prevention, showing people how to take better care of themselves -- mind, body, and spirit -- there's a heightened awareness of the importance of emotional health and maintaining a positive attitude," says Brian Rupp, Timbre co-founder and creative director. "Research confirms what many people already believe intuitively about music -- that listening to it is good for us, and that it's an effective mood lifter and motivator. This restorative, uplifting power that music has makes it a very effective wellness tool. And we're very excited to be in a position to help Kaiser Permanente deliver music's benefits to its members, whether it be through the telephone or within its care facilities."

Mood Media to Provide Technology and Equipment
Timbre's integrated on-hold and overhead music and messaging solution includes equipment and back-end technical support from its technology partner Mood Media, the world's largest provider of sensory branding services. Already deployed to 40 Kaiser Permanente facilities throughout Oregon and southwestern Washington, the new content-delivery system (Mood Media's IP-based MBOX) will now be deployed to over 260 additional locations in California, Hawaii, Virginia and Georgia. Future deployments in 2013 and 2014 will complete the transition to the remainder of Kaiser Permanente's 500+ locations.

About Timbre
Founded in early 2011 by Rumblefish's former sonic branding principals, Timbre helps companies develop and manage the audible components of their brand experience. From comprehensive sonic branding strategies and sonic identity profiles, to the development of audio logos, overhead and on-hold music programs, interactive installations, and music-based marketing and customer engagement programs, Timbre harnesses the power of music to help companies tell their stories, express their identities, improve their brand experiences, and engage their audiences on an emotional level.

With offices in Portland, Oregon and partnerships across the United States and Canada, Timbre delivers sonic branding and music marketing services around the world. For more information or details of all company services, go to or call 1-877-589-9909.

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