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TiVo Announces Data Licensing Agreement With AT&T AdWorksAgreement Will Bolster TiVo's Audience Measurement and Research Offerings by Incorporating Data That Increases Representation of the Total US TV Viewing Population (February 13, 2012)
ALVISO, CA -- (Marketwire) -- 02/13/12 -- TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services and advertising solutions for digital video recorders (DVRs), today announced it has entered into a licensing agreement with AT&T AdWorks LLC, a digital media company within AT&T, which will enable TiVo to improve elements of their research and advertising inventory offerings by incorporating anonymous and aggregate AT&T U-Verse® and TiVo households viewing data.
Tara Maitra, Senior Vice President and General Manager of Content and Media Sales for TiVo, said, "Television has evolved into an on-demand, get it when you want it platform and in order to keep up with viewers, advertisers and brands need better data and better measuring tools. We believe this deal will bring a host of benefits to all sides of the media ecosystem; at TiVo, we are looking forward to using this anonymous viewing data from AT&T AdWorks to help project a better sampling of U.S. television viewing habits."
This arrangement empowers innovation while maintaining AT&T and TiVo's commitment to protecting and maintaining customer privacy. AT&T AdWorks currently markets digital advertising to Fortune 500 companies and connects advertisers with data and ad opportunities representing aggregate and anonymous subscriber connections across mobile, online, and television platforms.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry. www.tivo.com.
TiVo, the TiVo Logo, Season Pass and WishList are trademarks or registered trademarks of TiVo Inc.'s subsidiaries worldwide. © 2012 TiVo Inc. All rights reserved.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the incorporation of anonymous and aggregate AT&T U-Verse® and TiVo households viewing data. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2011, as amended, our Quarterly Reports on Form 10-Q for the periods ended April 30, 2011, July 31, 2011, and October 31, 2011 and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.
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