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TiVo Adds Business Unit to Support Licensing Strategy

New Group to Fuel Proliferation of the TiVo Service (October 31, 2001)
TiVo Inc. today announced the creation of a new business unit that will support the company's initiatives in technology licensing. The TiVo Digital Video Recording (DVR) patent portfolio, along with a newly announced licensing deal with Sony Corporation of Japan served as a foundation for the formation of the new Technology Business Unit. Ta-Wei Chien, Senior Vice President, will head the organization, which will include engineering, professional services, business development and sales.

"TiVo's licensing strategy focuses on developing platform standards and promoting mass deployment of DVR technology through licensing partners," said Mike Ramsay, President and Chief Executive Officer, "We are excited about the opportunities to add license revenue to those that we will continue to generate from our service business. We are seeing tremendous industry interest in adopting the TiVo technology in new generations of consumer products."

Along with the formation of the Technology Business Unit, TiVo has restructured some of its other operations, centralizing in San Jose, CA and eliminating approximately 40 positions as a result.

Ta-Wei Chien, Senior Vice President, TiVo Technology Services Group
Prior to his new appointment, Ta-Wei Chien served as TiVo's Senior Vice President, Engineering and Service Operations, which included R&D, partner engineering, viewer interface, usability, documentation and customer services. Before joining TiVo, Chien was Vice President of the Visual Systems Group at SGI, where he managed engineering projects for desktop workstations. Before that, he held senior engineering positions at National Semiconductor. Chien holds a B.S.E.E. from National Taiwan University and an M.S.E.E. from the University of California at Los Angeles. He joined TiVo in 1998.

About TiVo Inc.
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo is the creator of television services for digital video recorders (DVR). TiVo's products earned the company a patent for inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base with over 97% of customers recommending TiVo to a friend. This enthusiasm has contributed to an 300% growth over the past year, bringing the total subscriber base to exceed 200,000.

Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder and the Sony Digital Network Recorder and DIRECTV Receivers with TiVo in nearly 3500 consumer electronics retail and online outlets and in the UK under the Thomson Scenium brand. TiVo is headquartered in San Jose, CA. Revenues for fiscal year ended December 31, 2000 were $3.6 million. Additional information can be found at

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Related Keywords:DTV Professional, TiVo Inc., business unit, technology licensing, Digital Video Recording, DVR patent portfolio, licensing deal with Sony Corporation of Japan, Technology Business Unit, Ta-Wei Chien, Senior Vice President, engineering, professional services, business development, sales


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