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Thwapr iPhone App Available in a White Label Version for Brands

White Label App Option Enables Mobile Video Sharing for Brands With Fast Time to Market and Reduced Costs (April 18, 2011)

NEW YORK, NY -- (Marketwire) -- 04/18/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video sharing service, announced availability of its iPhone mobile video sharing app in a white label version for brand marketers.

Thwapr's iPhone app makes it easy and quick to capture video moments or upload them from the Camera Roll in order to share with friends and family or more broadly to social networks. Users can capture and share geo-tagged video with up to 30 minutes of recording time to more than 300 compatible mobile devices. Users can also subscribe to brand videos, receive and view these in the app, and post favorite content to Twitter and Facebook.

Thwapr is providing a white label version of its app in response to interest from brand marketers for a customized mobile video sharing experience. Building such an app from scratch is too costly, complicated and time consuming for most brands. Thwapr's solution offers a cost-effective approach, leveraging a robust platform. Brands can integrate visual identity into the iPhone app in order to create a branded video capture and share app experience coupled with a branded experience for mobile devices to receive video content.

The iPhone app platform is ideal for marketers to start with as Apple generates 83% of app revenue worldwide according to IHS Screen Digest (Feb 2011) with an installed base of more than 100 million mobile devices (source: Apple 2010). A branded mobile video app keeps fans and followers captivated to receive and share rich media while building a following and extending video reach into Facebook and Twitter. Sample use cases for the white label app version include: a broadcaster that creates contests for viewers so they can shoot their own video and publish the best material for live broadcast; a sports team that wants to let fans capture their favorite moments and share back with the team; essentially a unique two-way experience where brands can deliver media to fans, and fans can share brand content with each other and back to their favorite brand.

The white label app version is commercially provided with a customization fee to create a branded experience, a tiered monthly fee for usage based on mobile video views (with a six month minimum contract), and an estimated time to launch of four weeks. Pricing options are structured so that the solution can be affordable to small and mid-sized businesses as well as larger brands. Email via to contact us about this new and unique offering from Thwapr; visit for details on Thwapr's B2B platform, and see for information on Thwapr's iPhone app.

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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