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Thwapr Selected by VuMee as Mobile Video Provider

(April 13, 2011)

NEW YORK, NY -- (Marketwire) -- 04/13/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, today announced it has been selected as the mobile video sharing platform for VuMee. VuMee is an emerging video sharing service that allows content providers to share in revenue generated from advertising. VuMee will use Thwapr's mobile video platform to deliver the video content to a potential market of more than 100 million viewers.

"Thwapr is an ideal platform for entertainment, sports, celebrity, music and media brands to reach their fan base with mobile video," says Bruce Goldstein, CEO of Thwapr. "Artists and brands seek effective ways to connect with their fans in a meaningful way. Getting video content delivered directly to a phone is thrilling for a fan and we can deliver a reliable, high quality experience to more than 300 different types of phones."

VuMee was developed to provide people and brands the ability to deliver content via social media video sharing whether on a PC or mobile device, while further monetizing existing content they already offer on platforms such as Facebook, Twitter and YouTube.

"Thwapr provides VuMee with a cost-effective approach for delivering mobile videos, which will save us an estimated $800,000 annually while providing us with a dependable delivery solution and a value add for our clients," said Robert Dalrymple, VuMee chief operating officer. "The platform is easy to use and provides a customized branded experience that enhances our offering to both celebrities and viewers."

About VuMee
VuMee is currently in soft beta mode. VuMee is a video sharing service designed to provide people and brands with a fan base, the ability to give their fans what they want via real time video sharing. Whether it be on a PC or mobile device, VuMee can help monetize the content across social and mobile channels. VuMee was created by a highly recognizable corporate executive team that crosses numerous industry sectors, including music, sports, film, politics, brands, lifestyle and religion. For more information, please visit

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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