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Thwapr Partners With 4INFO for SMS Mobile Video Delivery

(November 21, 2011)

NEW YORK, NY -- (Marketwire) -- 11/21/11 -- Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it has partnered with 4INFO, a diversified mobile advertising, technology, and media company, to provide low-cost mobile video sharing solutions for marketers.

"Thwapr is working with best-of-breed partners to provide marketers and content owners with the highest level of service, quality and success rates, while keeping the cost low," said Bruce Goldstein, CEO of Thwapr. "Working with a company like 4INFO, that delivers about 400 million text messages each month, allows us to leverage benefits of bulk pricing so we can then pass the savings along to our customers."

Thwapr provides a branded, shareable video experience that can be viewed by a rapidly growing market of more than 300 million mobile subscribers in the U.S. Thwapr will work with 4INFO to deliver universal video links via SMS to deliver Thwapr's packaged micro-mobile Websites for brand marketers in the U.S. SMS subscriptions are one way of enabling video capable devices. Additional Thwapr marketing channels include QR codes, barcodes, email, social media, mobile-to-mobile and mobile-to-Web.

Thwapr's mobile video sharing solutions also include:


  • SMS keyword, QR code, email etc for "on demand" viewing or subscriptions for episodic content
  • Share to Phone™ button to enable video sharing from any desktop or mobile Website directly to mobile phones
  • APIs for mobile video sharing capabilities in any mobile app for use by app developers

About 4INFO
Founded in 2004, with a consistent track record of innovation and reliability, 4INFO is a diversified mobile advertising, media, and technology company that reaches millions of mobile consumers daily and touches them billions of times a month. AdHaven by 4INFO, recently spun out as its own division, is the industry's first mobile audience platform and network. The AdHaven Mobile Audience Platform includes a next-generation mobile ad server with the most advanced targeting capabilities in the mobile advertising industry, and the AdHaven Audience Network. 4INFO originated the first mobile optimized search engine for SMS, and still offers an array of consumer services and an enterprise-class SMS publishing platform. 4INFO is headquartered in San Mateo, CA, with offices in New York, Los Angeles, Chicago, and Boston. Learn more at http://www.4info.com.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Paramount Advisors, LLC
407-878-5462
mike@parvise.com

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Gravitas Communications
212-924-9500
jjohnson@gravitas-pr.com


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