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Thwapr Offers White Label Program to Help Brands Monetize Mobile Video

(March 29, 2011)

NEW YORK, NY -- (Marketwire) -- 03/29/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, is offering both brands and agencies a white label service for sharing video content to mobile devices in a fully branded viewing environment.

"We understand that marketers want to control their message and brand experience," says Bruce Goldstein, CEO, Thwapr. "They trust Thwapr to deliver a great mobile video experience and provide a consistent visual representation of their brand across a wide range of devices. No app required."

Thwapr's cloud-based mobile video sharing services enable brands to effectively reach and motivate customers through video regardless of device, network or carrier. The Company's white label program is designed to put brands in complete control of their mobile video user experience by offering each client a viewing environment. Thwapr also offers and supports multiple options for brands to monetize their mobile video:

  • Advertising -- ad supported content, pre-roll or post-roll ad insertions, or mobile banners;
  • Sponsorships -- one-to-many promos for movies, music, shopping travel, games, real estate, consumer products;
  • Premium Delivery Service -- Ad-free, sponsored accounts (e.g. set-up, licensing and professional fees).

Brands who have used Thwapr to connect with fans and customers include professional sports, music and entertainment brands such as the Miami Dolphins, the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Related Keywords: Thwapr, Inc., Prosumer/Consumer, Business, Broadcast Technology, Internet Media, Mobile Video, USA, Marketwire, Inc., Apple Computer, Sports, Music, Business, Entertainment, Sports, Football, Other,

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