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Thwapr Offers Email Marketers a Solution for Mobile Video

(March 16, 2011)

NEW YORK, NY -- (Marketwire) -- 03/16/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, offers email marketers an easy and reliable way to integrate mobile video into their email campaigns.

"Our solution solves the long-standing technical issues of reliability and compatibility," says Bruce Goldstein. "We can deliver video via email that works. No more worries about sizing, quality or if it will play. Like we are doing for all marketing channels such as QR codes, SMS, outdoor, etc., the email channel now has a way to bring the richness and engagement of mobile video into campaigns."

Thwapr's Universal Video Link (UVL) can be embedded into any email marketing campaign. Thwapr's solution detects device attributes (screen resolution, phone OS, etc) and then delivers a video experience tailored for that device -- feature phones, smartphones and tablets. This effectively extends an email's "rich experience" to mobile without the need for HTML. Thwapr's solution is also fully compatible with desktop viewing environments.

"People are reading email on their phones and have an expectation that a 'mobile email' experience should be equivalent to a desktop experience," says Leigh Newsome, SVP of products for Thwapr. "The days of broken videos or incompatible mobile video formats are gone. Email marketers can embed video, via our Universal Video Link, into any email. Once we detect it's a mobile phone -- we'll deliver the best video experience that phone is capable of supporting."

Thwapr is the only video solution that can deliver high quality video to more than 300 different types of phones including 50 different BlackBerry models, 40 types of Motorola phones, iPhones and more.

"The rollout of Thwapr's cloud based video distribution platform serves many types of phones and is carrier agnostic, which is very compelling in today's mobile video space," continued Goldstein. "The recent successes, customer relationships, and continued improvements to the Thwapr platform has positioned the Company to potentially capture significant market share of mobile video users. As wide scale consumer acceptance takes hold, the Company anticipates a large increase in the number of users over the next 18-24 months."

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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